Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Luxury consumers likelier to search on mobile Web: analyst

December 14, 2010

Luxury brands are increasingly using mobile marketing to engage consumers

 

Affluent consumers are more likely to search for products using their handheld devices, making mobile advertising an effective tactic for luxury brands, according to an analyst from ABI Research.

To read the entire article, please subscribe or