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Retail

Luxury brands flock to WeChat for better control over consumer interaction: L2

December 27, 2016

Michael Kors WeChat Michael Kors WeChat

 

By Brielle Jaekel

As Chinese consumers’ main platform to control almost everything in their lives, WeChat is now seeing double adoption rates within two years, according to a new report from L2.

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  1. Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy
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  4. David Yurman selects finalists for inaugural $50K design grant
  5. 13 sustainability-focused startups join flagship accelerator program from L'Oréal
  6. Spring/summer 2026 campaign from Louis Vuitton celebrates the art of living
  7. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
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  9. Italian fashion designer Valentino Garavani dies at 93
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