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Retail

Luxury brands flock to WeChat for better control over consumer interaction: L2

December 27, 2016

Michael Kors WeChat Michael Kors WeChat

 

By Brielle Jaekel

As Chinese consumers’ main platform to control almost everything in their lives, WeChat is now seeing double adoption rates within two years, according to a new report from L2.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  4. CFDA bans fur from New York Fashion Week
  5. Trust and transparency: The new sustainability currency for luxury
  6. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  10. Happy Thanksgiving!
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