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Retail

Luxury brands flock to WeChat for better control over consumer interaction: L2

December 27, 2016

Michael Kors WeChat Michael Kors WeChat

 

By Brielle Jaekel

As Chinese consumers’ main platform to control almost everything in their lives, WeChat is now seeing double adoption rates within two years, according to a new report from L2.

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  1. Gucci drops see-now, buy-now Primavera edit
  2. Chanel returns to roots for J12 watch campaign
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  4. ‘Art of the Desk’ centers new content from Montblanc
  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
  7. Explora Journeys invites travelers to rethink sea experiences
  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Mercedes-Benz highlights 140 years of automotive progress
  10. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South