• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Luxury brands flock to WeChat for better control over consumer interaction: L2

December 27, 2016

Michael Kors WeChat Michael Kors WeChat

 

As Chinese consumers’ main platform to control almost everything in their lives, WeChat is now seeing double adoption rates within two years, according to a new report from L2.

To read the entire article, please subscribe or sign in