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Dec. 8, 2024
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Retail

Luxury brands flock to WeChat for better control over consumer interaction: L2

December 27, 2016

Michael Kors WeChat Michael Kors WeChat

 

By Brielle Jaekel

As Chinese consumers’ main platform to control almost everything in their lives, WeChat is now seeing double adoption rates within two years, according to a new report from L2.

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  1. Printemps now accepts cryptocurrency payments
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  3. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Coty, Swarovski sign exclusive licensing agreement
  6. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  7. Inside the demanding but rewarding role of a private jet VIP cabin crew
  8. Dior hopes to reach new audiences with Noonoouri tribute
  9. Michael Kors opens new store via email, social video invite
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