Mobile
January 21, 2014
By Joe McCarthy
Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.
{"ct":"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","iv":"2038515dc02a30433416dc9b6298855e","s":"2ba4841da9711685"}
Share your thoughts. Click here
I enjoyed this article, as it was one of the few I have seen that gives relevant examples. Thank you so much for that. The introduction mentions the ability to target “those that just visited a branded Web site” – can any more specifics be given around this?