Mobile
January 21, 2014
By Joe McCarthy
Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.
{"ct":"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","iv":"a65c357abd5a019f6b207035e9a4c240","s":"5575998ec90a9dc0"}
Share your thoughts. Click here
I enjoyed this article, as it was one of the few I have seen that gives relevant examples. Thank you so much for that. The introduction mentions the ability to target “those that just visited a branded Web site” – can any more specifics be given around this?