Mobile
January 21, 2014
By Joe McCarthy
Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.
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","iv":"b9a5656e6bb342234a7d75f7077f923a","s":"cabaa71f715a6a59"}
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I enjoyed this article, as it was one of the few I have seen that gives relevant examples. Thank you so much for that. The introduction mentions the ability to target “those that just visited a branded Web site” – can any more specifics be given around this?