Marketing
June 20, 2022
Louis Vuitton is the 10th most valuable brand in the world. Image credit: Louis Vuitton
By Nora Howe
Luxury and technology dominated this year’s list of companies with the fastest-growing brand value in Kantar BrandZ’s global rankings, with French fashion house Louis Vuitton listed as the tenth most valuable global brand.
{"ct":"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","iv":"8591e15d9316308923cdfa8602dde167","s":"59db2470f3ac3626"}
Share your thoughts. Click here