Marketing
June 20, 2022
Louis Vuitton is the 10th most valuable brand in the world. Image credit: Louis Vuitton
By Nora Howe
Luxury and technology dominated this year’s list of companies with the fastest-growing brand value in Kantar BrandZ’s global rankings, with French fashion house Louis Vuitton listed as the tenth most valuable global brand.
{"ct":"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","iv":"108ac7be6d55b922b5d6f2757a5ac47c","s":"1cf5554ff7828e98"}
Share your thoughts. Click here