Marketing
June 20, 2022
Louis Vuitton is the 10th most valuable brand in the world. Image credit: Louis Vuitton
By Nora Howe
Luxury and technology dominated this year’s list of companies with the fastest-growing brand value in Kantar BrandZ’s global rankings, with French fashion house Louis Vuitton listed as the tenth most valuable global brand.
{"ct":"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","iv":"a40b82fe6ba58c4c5c5a2ca9420246f1","s":"1522de6732a1d855"}
Share your thoughts. Click here