Luxury Memo
February 3, 2017
Image embellished with Anya Hindmarch sticker
By Sarah Jones
Looking to become part of consumers’ conversations, an increasing number of luxury brands are rolling out label-specific emojis.
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","iv":"73f06e500954fba13099b5b05339c507","s":"18e07e0d0e4950a8"}
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