Marketing
July 15, 2019
Michael Kors is looking to expand in Asia. Image credit: Michael Kors
By Sarah Ramirez
Despite demographic similarities regarding age, geography and wealth, Asian affluents have varying interests and cannot be treated as a monolith.
{"ct":"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","iv":"cc8b83c2335e45c0eecf401b26207f36","s":"039f09c58b1acdf1"}
Share your thoughts. Click here