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Luxury brands must transform to meet new consumer needs

July 16, 2020

Accenture's new report "Cover-19 is reshaping the Consumer Goods Industry". Image credit: Accenture Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture


The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.

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