Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"ca6ff1ab12b9fe859e9d0dce0f0d8174","s":"5701bab8f0e7a271"}
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