Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"78ced535ac075ffa491c33f527b1b514","s":"5ddebd42dca356fb"}
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