Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"f0040da7256d3e718eb1d4e1e1e3ccfa","s":"369b91b3da85f9d0"}
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