Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"81c57aa26daaec6ec41945fcf3b724c1","s":"872ba087af96aa05"}
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