Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"8b850afa9e1b85a6bced0f5ba7b80fbf","s":"6a646915f25e4916"}
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