Marketing
July 16, 2020
Accenture's new report is titled, "COVID-19 is reshaping the Consumer Goods Industry." Image credit: Accenture
By Dianna Dilworth
The COVID-19 pandemic has transformed the consumer goods industry, and luxury brands that want to succeed in the new normal should be agile and data-driven to reinvent themselves based on consumer needs.
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","iv":"83ed5e17365635876671870fa24cc795","s":"650637cd59bfa47e"}
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