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Retail

Luxury brands seek modernization via customer service: L2

October 28, 2016

Image courtesy of L2 Image courtesy of L2

 

By Brielle Jaekel

Social media is now the main avenue luxury fashion brands are using to communicate with consumers for customer service, with 58 percent leveraging Facebook Messenger, according to a recent report from L2.

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  1. Chandon launches ready-to-serve spritz collection
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  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Gigi Hadid fronts new leather goods campaign from Miu Miu
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Gucci studies connection in spring/summer 2025 campaign
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  9. De Beers supports Desert Diamonds with bridal addition
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