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Did luxury brands target too young with Twilight product placement?

November 22, 2011


Luxury brands such as Manolo Blahnik, Carolina Herrera and BMW all took advantage of the big screen with product placements in the latest "Twilight" saga series, "Breaking Dawn."

The movie, which was released this past weekend, raked in approximately $280 million in its first three days, attracting a high number of movie-goers worldwide. Indeed, brands such as Anichini linens, J Brand jeans, Volvo and a Bombardier private jet were also found in the movie, though the movie’s younger core consumers may not have realized the subtle messaging.

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