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Luxury brands tap celebrity children as new brand representatives

June 1, 2015

Outfit from Lanvin's Petite collection for children Outfit from Lanvin's Petite collection for children

 

By Kay Sorin

A cultural obsession with celebrities has led many luxury fashion and accessories houses to collaborate with brand ambassadors who can use their large followings of fans to bring attention to the brand name and its latest products.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Dior dives into French Riviera with escapist fragrance
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Hermès showcases the surreal for spring campaign
  9. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  10. Chanel unleashes ‘From Dream to Reality’
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