Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
{"ct":"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","iv":"e557d5a1e15f9e11fc130a3e13d4f1f1","s":"25e7a419a5df50a6"}
Share your thoughts. Click here