Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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