Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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