Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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