Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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