Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"b906bbe316f32bfab9b32059e08899ae","s":"6276b2c22364849d"}
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