Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"620ffb252ba5b31b5f89833edad33289","s":"4e7eb7be9cecf45e"}
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