Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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