Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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","iv":"92027e94c809145b8ec0c581203a44b0","s":"178dc43f4bf2c137"}
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