Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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