Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
{"ct":"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","iv":"587d430c0248c35c5e848ffdb21b16c2","s":"1acd3948783cfc0f"}
Share your thoughts. Click here