Marketing
April 7, 2020
An Eric Valli photo for Louis Vuitton from a 2011 campaign shot in New Zealand. Image credit: Louis Vuitton
By Dianna Dilworth
Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders.
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9At\/GQexTVeSUkcrsxjOIpvVNq1X+lbJErNKdl4U2RJrG9QsddjdWtTCgLrta7gRJSiCoMgztB4MtTqnNaI2qdxN8kVG8YuEYk\/N8BbtH9lfMEbvCCZ7X4ZQUqWAtREV4Keo6OP7VL24kV1oHUTTJ46Zh29cKGCDClfa2ymy2AZxNi7KHgL8Ok1Sv+B6\/gxZpfRiV6aEzEHUXEE\/x5tLMmlPNInXn4rCfESrlqxHQdR2rg2oSIVgLFT244FK\/g\/K95oYtP+SFGeo244Duy3HpqdMjtXLSzEHcSPMRqN81LKN0865MztblSNXFwLOoggUEVICJI9ue6pbGlSKvUrPJaiS9cKaZXnXS3Z1TjiH2978YXGBuZv8iFQn93o\/jrKPgfTNK6IDEUNpLBE6wRK9NljtFWFDrje7rdT4YifZmm7rU1t92JyxqbrayzpM5ULuL1kkD\/n5zFffHJ4rg36NHLKjZ4kMyNJPTRoDmb\/2HAGlZutTjYZSnS7CgodgUZvMcuGeO40KFaLFOKqZKXvXaHxdLfewH4ibtwTovwZlVkvBKKKx6zapgy\/KQlTmXKDDo8Mt6kFFm618RlIOQh88HPLVCDgywaT2PF1bZ8ipilYAjBVDuA1Gp7GLAuNBXtGWNFLkL4YD6b9TabGRq+HEfTAOqxgyWDOutrSXRgKB+iApnxlYYwnXRLhMbzQ\/yGQlIn4LIQ9ohTCGshENHT+dGYqmtNp4Xcqk+HPbgfvYyfk24EVCBuB1cBTUGsRBpkcY4ebyldu1WDNW9Xzqnk3nis+4AloPLTz0Se6IfcXjw+jdeaqlzBtPe8giqMmtlBDeT8i4O4kiJafzMbWmfKEg9xDS35NeBAD6cL1xSh0iLxjv8Vg3EH\/EC+OkFTDFpbF2vsXhv8F3URJQYo8A2PZllmrBEe4aHOMdyXK3naiPWC\/qwwuQ2ZuKHKETuK7F8zPDcdHIe1x1pGquHD+IAc9aeuhQJffK80pKvSPs2QQMo+y440YWviklGP\/5SZg3NhBCDrV0kTHm5wGUgJWx\/QTeDI92FFzjeZOXsWZFfEJ4n3lYXdHbo3WhLRszm04kiCKdrCRwyqc+pOi\/KEZXr6ZTNiJf1\/OOvtNNK66nOflEsTsFSTlxVljee9f+oSrNYoWyBjp6q3DVZ2uEIS4KexrvpuMH3LQ8N95YtNmIoufsz2gjktHOe7eArwAVuQLUKqC2rPRxPkVMYbhJJ6cYBGGQufGbO7fGwdwOxTRrggeYoF2LIRxPpTYibRKe9yD\/RuehPa3jlxNxLqC6OhSu7+BR8WUUTbndEMMJ6SD0ZurallF6dMH7x1gSuOyrJ6w\/qQUpBd1OiKGdpQA\/rYX1nzRz+ayBtJzwLegDqTilKokU1TnJiViRHwxC6l7sFQvwCFpd0RoPkVsR1bk1JLAzJFQdT\/MUVWN9zCy\/wn7PNOt1+hYpF87lOee3Jkf6Udcxc6YwDBhTgaFfBg9m6sK0lTq6Xw7GLO1nxX2jlLTOAgEzz+5b1TYZt4dgpLrSkDTLGJrLnl7zfDWwMqr4gPKnb3CeB4kn9dzrUDLKWp5dxyV6ui+2P\/k97ZmVFC\/iLnrjYRbMBwWMoN3xEPhv4SAZmPU4Tp319CvfERDIg1hhzJ4TxrQP6UClpITypkOY\/Wemk\/xY7Dx4A235xhBkV8DFkbP\/vbcmJ9iuI\/ayau\/f6B9EhjCVNtDjJNq7aznQJJc6ewtcQhflwXGyBtpmoXGy3fGf\/BNLL4zIPK9NO49Xj6BXTwoesWD9xuWAzLn0jfs4axwCCGnFoVD8xBoGb2VMdRaBU8YOIUutQbJ5ZxBqEhJkgY3ZdI2QlJvBa0kdOt0P3Pe89v9RATkB\/facl46Fe+C0VnjSE8Y7hWLUQg1TgOdLyizBZF0+EfcURvh4wAHdF22TiLGyIEiGzrhZ24mjOhKkfUd\/OUUZPkT4H35hEOWc7Dp9mGJSwJ0IS4LZ7R8xhJn7wsXtvRTKjGA\/98LSZqlCoF2LP0FC0TPGA9vI3CLOmQYIlz54NfCsNVRuCiIsDqfa9T\/tes5DYmlhA1nloUGwWKlW430KVyRB+8ZJek475n9eFjuxVm7lv+qr4fteeaa9ewxby5fm0abVeQyRo49ONZhtgD0thu1ezSB2xRjvRWUCkiv3x5Eg30AWRVh4gTyDwKinP3KAiBMiKJ4S5KTtogNju5yxy+3UurgoPfZfdOzlzAHN\/A0uJFnBV+c7Y+USzjbty1WEMqQURcGOIM0oPIFOBYUzvz+W8naLtkaJ\/Zlbcfl0b4pje7uemLhOvJdzyDecaeq3\/moDEE5z2BpVqnF9\/Fn9MXiWYrvO9yq+ASC4j3s22sLSi9Q8IEQ4i36Sz5F07TRN\/yKTOMX8ydYQ3ar\/6wwea3QaSdw7DZwAXtlxp4tczA8CkI1KgWOE18BBwfsSJIgO3uMd46h2gdfuBZnEIQeRw4HWiThCfEv5yCCXM0YdQyz0sgLFZbWjsS71YD+h894uxY+5WkDixfSWslTM1tj0EW3ZZmXiMelJuF2AKeQ4vAtkaW+RKRx+2RWRMntf64kRSvsnsYnuOJVB\/7oQ9mHU6GiXL573A66O3\/0i8AqXn6Q+NYd8ZotozLN5zuoYoLy6SYhnD14J0tqX3ch16vm8VOds28Qwn+srA2befCX9wKg65tNSRXsG2KCjDgHJV4VbxdNF6kLX7KG+KY1szgdGubS6qtn8JboeR02H7PI3ba3xSK+1H2QKR\/apjnnJ0+oxDw+upuDTSrLPaHMBl7JiejRgL6+1binFc+dLSLC5Y7RxzedNzT61rWJ+YPfjTuHh6n2mTbRLUp5KpiDFi5qYm6fM\/uGTf4xmutih01XM8s5oGD+E6wqsM6Z+xFOOg7xHhNI4\/g4\/7L\/\/B6GqFJCV6awQ3DNzVM2g5GsKMycAk0zVg2aQmoUsYW205W6YeGCCwgSAVYr21aAYIkbZFyIBYJMyKK8QvAK6iuhDrqOuFqqpwp4wSxckF0ahTQDe3IYVw2sijEhqzl72cQNsM68wR8Oyq2Zg6p8nEFyXgk6JdCwC0P3zNUaCCyTxtm7Zq1ZORvBEqgBLqOmeHQ8rWnwaIzr0Py2USFWpWk24gDGLsYSFkycqfvbGFuHn9KPSUdKAopnQNdg0VlOi8uq6B7uiHfw1N5R1TCT0jMWwgXuvXFVI1lSIxII+jl3yeUrguUAHr8wZU8fxMisigmgcn8Lm2qo3ejxElrc\/kUy89P1Ui8W0rkTbzwqR1u4+jsEuN4BeSN3F\/o\/Ychpr8s6gfn3f2VgsSp1A56jYoOptrlQt7myJyjDRIulwNtmE3focKuMq\/4fqqCo+R5IJDqg0dtFpIzdSe85cEflq4Wy2QzVqwSCjVO\/\/YoOFa8oP3O+78noy8n\/y75UdKUt84LsY3Qgzbm0yCLy5mFofKTvKX1XZlNkz7Gpb6SGEYIBx3QzGEtyk8q80HGI6HhaCHDtQGR7B43AEvCFGx5s7Z5i7bqhdIxrNL2tks9uPrc9BwO3PdWSBtKn2VO9wOkhBQnu7NvqxWf4CqBQpl9zc0Xelc+trPOXZj6JTayVlMDy3nEsXnahIkaHSBhu4YRsqqqMyRyL\/RqzuBOa80JaKsydNYqw5rF28RbgSaVzUAD7Qa9HfRs046CEjAAq7CyvyXP9VmwBpP3HyVc\/pEicwATx3AQfeiAlrNiGv1bqQEUuOxV4i+DXMKj9ZSlN2BtUGA3N28TTu93Bg0iI0NLcQNRldYmRKpaH59juXwn4yPy01zbvA7FI6AlJD6TijNCYbUlL45Ql00DE4LBdGww6F7FhI0ZPZGYcjk56cEajtIp1hjvEdHdJhWccQvrLpPpn0FXHQDn0dkVSY2xrvXphOjnSSdDEQffGqyTyouuav7M\/SU5XJNFakcwNrxh9l9FTsjcOXYzJZya\/tyk3snivnDK7aRCOGzD+SCJaOvI53m+ofdi\/ZkvFI0pZrJQ8THnKnQ4bUwTgW\/jQmbYlKtlDuLxTvK0UQt1Pgj5GGmbBIz8WAgGToeRvEB2rJWFlAGdixxPY54Gw3JsYqmQDG37h9xmmIAEEUR287\/PN1jOTuO7OjPrPLM71PeCQS3g3lmH4vkFzW4dZfqd+ntDYD3+2LfB94VPTxPL3l3SmEvll0qbIGSruPu0nnhl3pNv1k34S8Xz+haQFGgtazpixUEhUlKnXiQ7+i+a\/29ueJroo5li+EBke5PRoejTw6yUXvRex02hO\/p4PmYiXwKjcHeZ26wnm0lwLckHe7HCyNutm76M2nxpREU+woGPN9EO3311Ay\/+hJmyp5Eq916QRiK61qCAhgcYyhd4JS\/dcWSPajivnYFWAQZrxpjz+9vWYxhvLmZHnCnOaJXnLF5CpitU4ZF7Mx7dX6BQBjJwO7X8kYfZa6poxGu4\/tjkz5wrvPkcb8laTD3w60+qPT5+555WLGnp4YZz4rWj0zjcihL0gK7dv9TObQW2VsS4fUa6GkYbIEq6LjNiVzuaKHSU2GL7a4QvEfexf7BvllTTM+sXHxwS4sOE+MtrJEGldg4E9f3dXYo20tJ6v90eihIb5oDNUv0QDA0hkGRLixnBCbkTADJJs0NWTTR3qSxHyfAFThHQUYWalF0gd9nSJANN9hhACKHGe0a+BdNQqY1i1xwKFa87unn72wlA+jsr\/zRE2WxQh6LvFUATo0bjdKiOS7BKAhfKKON823RbgRwdVYf3Zud7DwP8Da3n+O\/ZO7MLn3vKeXSOLHoS76mxrsVOKQ\/yaoJbTVsvSvwkIdvDxjJ0ZU\/CjTgDH7vCBxPvhN8Va73zE+6ExptFs65IrzAp60gEJ4+H9S78YYzknSSMyWwUKC2lH9f\/BWelwBV9B7\/VOLQVLmPPdsyva2CpcNZ40POuuR6Mjeooxa1cLIlfxvvW+QkbGke3tC4hgJHjy3rdoToVNc0klFBGWFUb449OKlcXMCAim\/5KN2Wna81HZ2RThHkrnnUR3B3X+NkBm1k\/bE\/rRzhZ6jaQibrlRx9InHSzaeYaZ1Gm5pg3xf5XzuDgYl\/YmNaV8PegQR5pQ0S1XL2zsLQkk+\/Si4wnY3Ml46TwxC4oolDF779t9u\/L6Yrnp3zI3hKXRLXyCKzxdJWxUJ2lvZE5g6Twthfyf8iOTIDTiFqjrHbVjr65yzInHNxOGJ6FI7EVPuxCPcPXRSKd9vPsENfL5D7A\/sJyhmsOwQ==","iv":"83f2f50a91dfbebc66fe7dbfbade7409","s":"cb5645bb065b256b"}
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