Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"3e47222d66e509d8e964e3c45aca52ab","s":"61d9cbb5ee006376"}
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