Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"4fd037d467f0fda49f3a52a8e43e78ff","s":"7dd9cda4da72d4c8"}
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