Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"e163644a9b3f7219908b10d9d1b57180","s":"09ad7ba2af89e75c"}
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