Marketing
February 27, 2018
Black consumers have outsized influence on a number of categories. Image credit: Marc Jacobs, fall/winter 2017
By Sarah Jones
African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen.
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","iv":"5355737445f5fa691fd8eaf6eca4c4fd","s":"095ae0c2916e39e0"}
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