Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Luxury consumers seek meaningful jewelry purchases: PGI

August 4, 2020

Sales of platinum jewelry in Japan hold their sparkle due to demand from women in their 40s to 60s. Image credit: Platinum Guild International Spending on jewelry for gifting is likely to increase. Image credit: Platinum Guild International

 

Positioning precious jewelry as personally meaningful purchases will encourage consumers as the industry looks to recover from the economic impact of the coronavirus pandemic, according to a new report from Platinum Guild International.

To read the entire article, please subscribe or