Marketing
January 18, 2018
Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts
By Nancy Buckley
NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.
{"ct":"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","iv":"030ae81767541d5a30c1ecf93d4ac75b","s":"9911062bc1988585"}
Share your thoughts. Click here