Marketing
January 18, 2018
Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts
By Nancy Buckley
NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.
{"ct":"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","iv":"32aef32ff2ae62a489a9c6573e83a1e0","s":"dfd09a9376c73631"}
Share your thoughts. Click here