Marketing
May 19, 2025
Marking a milestone year, the combined value of the Global Top 100 reached a record $10.7 trillion, reaching a year-on-year increase of 29 percent. Image credit: Shutterstock
By Amirah Keaton
International market research firm Kantar is sharing the 20th edition of its BrandZ Most Valuable Global Brands ranking.
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fcks+3Hn281DlmQQ2D9pldR\/V\/5MJ6JQJgrGpO3F5bz+D9K7SZEdH1vAgb1NrFeNiyGSGL2++dpCajMnbgSIPozS9YpTaIMrY5IxPKUm9twZPR1IFccVGHOveoGlNSzQ2c8vTavW2NnTLX3WcSUmCVmH9h18gI5Hndm3un1t8hYHlbppyF3zOmKIYjdAjYbBVhuEIf3AbIfT0zXCCbFmCctlRwwakVXp\/O8lAs9aw47vXAZkvPliBKp50J1UGkMs1luvRrjZQ+V94ixiRvzB3jrfc1qPBYliFC5J4T+dhThsandJ+45u9jAcChtgTMYzWck7OPC2EZZPLq1uNfFlV9bwncBpAFqIhSwz14V20idxNdO\/Bzy5eK4IF8yYmZjkdVvYTcN6h9FqI28devv6qODmTs0NYefgAvh9NGCdgyOp8Pg1bpcSoNLyUN1UZMLkdEZF1obSIjJMMXPwrcZ8hfvO+XHznQwukPAuZGGs4FHuUi6bqs5s39sMHkdTkLjDqtsJLGp8QOz\/qLrR66FDwlBqX++bUodt54tlDY6E86TpBtiyg3ItOspN+K2HCFgli7Y7yx4mK8QLosHPo4RzR5ZzYto9az8ifq7p6JpzUDCtPj+rTHDupyOCtmrcLrCdpRsYk5nF1X8M4IWtmGVG+EPSHHkGmhIgW8cgpIM\/fmADBRGVLG6sff3K5Bpd6CGXVDFEnJZIDY1ho63RFuwAOM4LY0tXX8YEZxpaLp6FEgvRx9adMKEQ0ypmw3GfPUi+4AbD1jVwc+PDdYh5uEWs7ogWqmSxJhGGoVDUHcfPwCZXiU7RqkVc2BlGJCEOr27zMiRPgIZyeIb2s8yusiZzZzP7MvEGQJWY1AdwS3bTtRD4nA13t5HG0EmHVXdGklotn93\/piuZQHqt60lfzUoRJDxXmUMo81iBUMiex80XqNUYkiozQrGIR3xolv\/GCO6scnIjDv8VFrWYeD35zibR2eTlXafK5JAsV2LgIwSaR21TSoaAZ3dvlm8REfmga0QeyC442DydQ0+OT4U4nyY+dlXyga5fw4NMpt9Hf3FTgKZdFPa2AGn9bftKkfjDZE6bbFvdyGmeR+M7tufSh35EhBSLPy1fNgHZao5Taj5xw+61fH49suunMmngGoLxdDPgpD3BvNQLXiZj3Cgp\/OVcBxYFZTWMuGjsSdL45ZWbQZrJF2mtspfIyH\/oqqHVlsLg8xrZiJHCBb\/caHNpHASNF7PcpmYpbbA28qQ1CSSWX1kciSnWu7KQHFUxfwrvTYTiyjB6fqaO2mbRkQM203m4WyNpDL9eNAl0muuzrDD+jNQw6SpdPmpUT4WxkqNL4vxEnshfWHiHpf4n\/u8WSILuY4Nx39ZjbZbFGPJ21b8CPJPPypNQBzGnOSYLQw+3W6ihxE9UOyt\/wmKj5lQratvC7i\/cGyQzxfF6WtbiQC+IohaMFhIBnkkuJXVpBsGxFAaQUhdfGownRyWPEXc5fFc\/aGWTB18G1OG435lsRLYocD4K\/68pcdPM\/CiCXl3Mi69NE0oG56rlA1k00dVYV5j7GaZdmXBZ8oh+sHPVL8VDzH4Kb92hHK6sf+iLCBGrVmQar0VRP6pM56K+VqrUsj1lV2YEFW2ymlEjXrRJ80UOCuYnRqdSJoAtkb+yo\/GeCbU1hBzWHKVQYudZqMgEJ4wPn7KAhwrVY9TnDyD6qalCeczAHQclWN31L8Rnijxes\/8YYD18FRlG\/xu\/L9yNrRB7Jc7zfVf+wjRzT4s\/koRHge2JxJMCkENz\/D1XxJehL4+MboyRqTMl8HBDyMomakhQDj3O+5jMyhmip5eJpatKBKhl2l7gNQwOwWfwvuCsrjKT6yxsz8XHzVekoIYhk\/Vf1cm5Zx6LVf7R+2oLwe+fsQGjH7B7r7\/SBBcz\/kSUuj8p+O\/1wxjKP0vqNuahXg494G50fqNE15BhZJACgXztVj0AGNT6LhtOyCAnce\/CEKzyZRh1HQghzSUpGqQN9Hpfa24I986xnNaGtC35fdFEddoE2M6Hik80QW92V2aEOUGSVwEegOX\/nG6OhXxRgQFHY6UmpZwNYJg+wJ6B3OgBhrTkWVAoxtKReHq25QqlQiOSXCAL2+iQrDM3+bydnbGM7qw7Q7jdZ5lJB1Ho7O4TpAY4GYBhuMC+bQKd+nUTRJyatdN47nw1D4c6B6vyZ4oAxKApmdDTwQOqsS6dwtM4+g+DKrxnFuEobwiCdV3JxF0eP2HGMMxuGDLVDdWwbIkdpIlLoyxddLaS13JHpWb8ZmhFs93m6Bq4Gdn4w7RgjXzfEFEyFntWBKt7PvOc0MFuc1c0h7gIUkfRJ6l9iihkJgjCzcJPMToaC2zcc\/dJVg0oK5tM0uiEKpzk+CY5FnlsSStewVImEiPurbRBm0ed8fEKUefYX\/cSAb91C7YHJDHlNPHq8dvcNlzYP3kpmU3rtQMdthV+v8fKLXg2a+6XJVYkr1fgEfskT3I3XGDAlL47oNgaO1hh6ZzYoAGnYwvoqM20aOYwueIgbtwj0ehAwYpPnq+8pAUM3WAJN0yp5umDgxSPhIUG2MvSJUlLlMfusno7WpZn9GtGPA0TjGzDdnkLakEeknDkyZ\/X6\/v\/WMdhx3s\/Kp8PiE95VukwgQEda1wMzKDoAlBABEwzEX51Ne4rfDQqspgpH\/pjdXq17X90gUEQeUuZLIOcx0zUw+ADFdVz9dXr1HtE5f1Uzu7EnmT3DVJCTRQ==","iv":"6bf1f27129343b51636fef15eac1069e","s":"93f60093306e27ef"}
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