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Marketing

Luxury dips while tech disruptors drive $10.7T in brand value: Kantar

May 19, 2025

Britain is bringing back tax-free shopping for overseas visitors, much to the delight of local retailers. But will Chinese tourists splurge like before? Image credit: Shutterstock Marking a milestone year, the combined value of the Global Top 100 reached a record $10.7 trillion, reaching a year-on-year increase of 29 percent. Image credit: Shutterstock

 

International market research firm Kantar is sharing the 20th edition of its BrandZ Most Valuable Global Brands ranking.

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