Marketing
May 19, 2025
Marking a milestone year, the combined value of the Global Top 100 reached a record $10.7 trillion, reaching a year-on-year increase of 29 percent. Image credit: Shutterstock
By Amirah Keaton
International market research firm Kantar is sharing the 20th edition of its BrandZ Most Valuable Global Brands ranking.
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","iv":"6117492a0fc4e3e0b6acfca91de631bb","s":"e98c5cae6538fe19"}
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