Marketing
May 19, 2025
Marking a milestone year, the combined value of the Global Top 100 reached a record $10.7 trillion, reaching a year-on-year increase of 29 percent. Image credit: Shutterstock
By Amirah Keaton
International market research firm Kantar is sharing the 20th edition of its BrandZ Most Valuable Global Brands ranking.
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","iv":"18be44d01857dc90446b53230dd2b90c","s":"dc87fbd6fc66222c"}
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