Marketing
May 19, 2025
Marking a milestone year, the combined value of the Global Top 100 reached a record $10.7 trillion, reaching a year-on-year increase of 29 percent. Image credit: Shutterstock
By Amirah Keaton
International market research firm Kantar is sharing the 20th edition of its BrandZ Most Valuable Global Brands ranking.
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","iv":"cbbda580e1c51ee8a8ac8dc6c63b6b42","s":"d23cce49d97f16c1"}
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