Marketing
May 19, 2025
Marking a milestone year, the combined value of the Global Top 100 reached a record $10.7 trillion, reaching a year-on-year increase of 29 percent. Image credit: Shutterstock
By Amirah Keaton
International market research firm Kantar is sharing the 20th edition of its BrandZ Most Valuable Global Brands ranking.
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","iv":"8fa98d8e8fdf2323efa3c01bbe59dec2","s":"f51247dc6a7bfcff"}
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