Marketing
May 19, 2025
Marking a milestone year, the combined value of the Global Top 100 reached a record $10.7 trillion, reaching a year-on-year increase of 29 percent. Image credit: Shutterstock
By Amirah Keaton
International market research firm Kantar is sharing the 20th edition of its BrandZ Most Valuable Global Brands ranking.
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","iv":"a8527c763c053c84cbb89d4662c565ea","s":"480a4d8434cfd829"}
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