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Research

Luxury experiences not up to product standards: Luxury Institute

November 17, 2011

 

Luxury brands are having a hard time matching high-quality products with premium experiences, making it difficult for them to retain affluent customers, according to findings from a report by the Luxury Institute.

Customer retention is a saving grace in times of economic uncertainty since providing great experiences is what will make consumers continue buying. Personal relationships and experiences are key to this type of success.

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