Luxury Daily
World’s leading luxury business publication
Dec. 15, 2019
  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Why luxury brands need to get personal with today’s digital natives
  4. Carolina Herrera seeks rebellious men with powerful fragrance ad
  5. Day's wrap: Gold, China, Balmain, British luxury and Luxury Daily holiday offer
  6. Chinese travelers want personalized service, embracing experiential: report
  7. Current retail technology and consumer behavior not yet in sync: report
  8. Travel advisors are hottest new thing that never went away
  9. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  10. Dior appeals to product-conscious consumers with sustainable skincare
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Marketing

Luxury makes direct connection to social media users via societal causes

January 10, 2018

Still from "Writing with Fire," a film supported by Gucci's TriBeCa Documentary Fund. Image courtesy of Black Ticket Films

 

By Brielle Jaekel

New research shows that consumers are more likely to be loyal to brands who share their core values on social issues, making luxury marketers' reliance on a philanthropic image highly important.

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  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Why luxury brands need to get personal with today’s digital natives
  4. Carolina Herrera seeks rebellious men with powerful fragrance ad
  5. Day's wrap: Gold, China, Balmain, British luxury and Luxury Daily holiday offer
  6. Chinese travelers want personalized service, embracing experiential: report
  7. Current retail technology and consumer behavior not yet in sync: report
  8. Travel advisors are hottest new thing that never went away
  9. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  10. Dior appeals to product-conscious consumers with sustainable skincare
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