Luxury Daily
  • Email
  • Print
  • Reprints


Luxury makes direct connection to social media users via societal causes

January 10, 2018

Still from "Writing with Fire," a film supported by Gucci's TriBeCa Documentary Fund. Image courtesy of Black Ticket Films


New research shows that consumers are more likely to be loyal to brands who share their core values on social issues, making luxury marketers' reliance on a philanthropic image highly important.

To read the entire article, please subscribe or sign in