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Sep. 24, 2020
  1. Luxury recovery in China likely to determine industry trajectory in coming years
  2. Day's wrap: HNWI, Sotheby’s,U.S. Fashion Industry Association, NRF and Luxury Women to Watch
  3. Changing behaviors, priorities could usher in new luxury consumers post-COVID
  4. Registration open: Future of Luxury eConference Sept. 23-24
  5. Introducing Luxury Women to Watch 2021
  6. One in four high-net-worth individuals expect their wealth to decrease temporarily
  7. Creativity, empathy key to engaging with consumers: Moët Hennessy exec
  8. Luxury flagships will remain key for brands to connect with consumers
  9. HNWI, Sotheby’s,U.S. Fashion Industry Association, NRF and Luxury Women to Watch
  10. Entering a new era of luxury marketing
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Marketing

Luxury makes direct connection to social media users via societal causes

January 10, 2018

Still from "Writing with Fire," a film supported by Gucci's TriBeCa Documentary Fund. Image courtesy of Black Ticket Films

 

By Brielle Jaekel

New research shows that consumers are more likely to be loyal to brands who share their core values on social issues, making luxury marketers' reliance on a philanthropic image highly important.

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  1. Luxury recovery in China likely to determine industry trajectory in coming years
  2. Day's wrap: HNWI, Sotheby’s,U.S. Fashion Industry Association, NRF and Luxury Women to Watch
  3. Changing behaviors, priorities could usher in new luxury consumers post-COVID
  4. Registration open: Future of Luxury eConference Sept. 23-24
  5. Introducing Luxury Women to Watch 2021
  6. One in four high-net-worth individuals expect their wealth to decrease temporarily
  7. Creativity, empathy key to engaging with consumers: Moët Hennessy exec
  8. Luxury flagships will remain key for brands to connect with consumers
  9. HNWI, Sotheby’s,U.S. Fashion Industry Association, NRF and Luxury Women to Watch
  10. Entering a new era of luxury marketing
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HNWI, Sotheby’s,U.S. Fashion Industry Association, NRF and Luxury Women to Watch