Luxury Daily
World’s leading luxury business publication
June 20, 2018
  1. HNW wealth climbs to record $70tn: Capgemini
  2. Customer experience needs renovation, not decoration
  3. Newsweek to launch luxury, millennial-focused vertical Ndelible
  4. Marriott adds Alexa to make guests' stays more convenient
  5. Day's wrap: Dior, Chloé, Rolls-Royce, Louis Vuitton and Tapestry
  6. Day's wrap: Audi, Jumeirah, Holt Renfrew, TCS, Berluti and Royal Caribbean
  7. Future of marketing is voice: NYU’s Scott Galloway
  8. Chloé struts street style with new design launch
  9. Human-centric approach can help earn data opt-ins
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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Marketing

Luxury makes direct connection to social media users via societal causes

January 10, 2018

Still from "Writing with Fire," a film supported by Gucci's TriBeCa Documentary Fund. Image courtesy of Black Ticket Films

 

By Brielle Jaekel

New research shows that consumers are more likely to be loyal to brands who share their core values on social issues, making luxury marketers' reliance on a philanthropic image highly important.

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  1. HNW wealth climbs to record $70tn: Capgemini
  2. Customer experience needs renovation, not decoration
  3. Newsweek to launch luxury, millennial-focused vertical Ndelible
  4. Marriott adds Alexa to make guests' stays more convenient
  5. Day's wrap: Dior, Chloé, Rolls-Royce, Louis Vuitton and Tapestry
  6. Day's wrap: Audi, Jumeirah, Holt Renfrew, TCS, Berluti and Royal Caribbean
  7. Future of marketing is voice: NYU’s Scott Galloway
  8. Chloé struts street style with new design launch
  9. Human-centric approach can help earn data opt-ins
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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