Luxury Daily
World’s leading luxury business publication
July 17, 2019
  1. Will China’s slowing economy hinder luxury growth?
  2. In-store retail challenges impact beauty sector: report
  3. Brands face difficulty keeping in-house agency energized
  4. Inspirato simplifies vacation booking with travel subscription
  5. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
  6. Shiseido gets into beauty subscription game with IoT skincare
  7. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  8. LVMH, Kering recruit Oscar de la Renta in mission for safer working environments
  9. Saks, Chanel, Four Seasons and Ferretti - News briefs
  10. What impact will a Trump presidency have on the luxury market?
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Marketing

Luxury makes direct connection to social media users via societal causes

January 10, 2018

Still from "Writing with Fire," a film supported by Gucci's TriBeCa Documentary Fund. Image courtesy of Black Ticket Films

 

By Brielle Jaekel

New research shows that consumers are more likely to be loyal to brands who share their core values on social issues, making luxury marketers' reliance on a philanthropic image highly important.

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  1. Will China’s slowing economy hinder luxury growth?
  2. In-store retail challenges impact beauty sector: report
  3. Brands face difficulty keeping in-house agency energized
  4. Inspirato simplifies vacation booking with travel subscription
  5. Day's wrap: Harrods, Burberry, Chanel, LVMH, Kering, Roberto Cavalli and De Beers
  6. Shiseido gets into beauty subscription game with IoT skincare
  7. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  8. LVMH, Kering recruit Oscar de la Renta in mission for safer working environments
  9. Saks, Chanel, Four Seasons and Ferretti - News briefs
  10. What impact will a Trump presidency have on the luxury market?
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