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Dec. 9, 2019
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Travel and hospitality

Luxury hospitality brands must focus on fine-tuning social media strategies

October 17, 2016

Ritz-Carlton Instagram post feautring the Central Park hotel Ritz-Carlton Instagram post feautring the Central Park hotel

 

By Brielle Jaekel

A surprising number of luxury hotels and hospitality brands have put stock into accounts on Google+, but the effort is proving fruitless, as consumers are not interested, according to L.I.K.E. Hospitality Consulting.

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LATEST HEADLINES
MOST POPULAR
  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Chanel's Coco brings intensity to its scent and marketing
  4. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  5. Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential
  6. Chinese travelers want personalized service, embracing experiential: report
  7. Travel advisors are hottest new thing that never went away
  8. Loro Piana, in prevailing era of glasnost, unveils the sourcing secrets of its cashmere
  9. Couture is about more than expensive clothes: Maria Grazia Chiuri
  10. Farfetch latest luxury retailer to launch on-the-go visual search
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