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Travel and hospitality

Luxury hotels can leverage social clout to attract young affluents

June 10, 2019

Ritz-Carlton’s Kapalua location posts local landscapes along with beverage offerings. Image credit: Ritz-Carlton Kapalua

 

By Brielle Jaekel

While affluent travelers are not using social media to make decisions based on destinations, hotels’ owned media pages are an integral part of engaging the younger luxury tourist.

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