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Internet

Luxury hotels look to bloggers for measure of authenticity

December 2, 2013

 

By Joe McCarthy

Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.

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  1. Can luxury brands balance AI use with heritage and sustainability goals?
  2. Culture is luxury’s next competitive edge
  3. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  4. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  5. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  6. Air France unveils Le Bon Marché pop-up for holiday shoppers
  7. Seize the moment: How sustainability storytelling can reignite luxury’s spark
  8. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  9. Free registration open: Luxury FirstLook 2023 on Jan. 26
  10. Paid content on TikTok driving brand trust, loyalty: report
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