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In-store

Luxury hotels use summer initiatives to market less traditional locations

May 27, 2015

Waldorf Astoria Park City is offering many outdoor adventure packages Waldorf Astoria Park City is offering many outdoor adventure packages

 

By Kay Sorin

With Memorial Day marking the unofficial start of summer in the United States, luxury hotel brands are beginning to introduce summer initiatives at locations around the country, targeting guests looking for fun and exciting getaways.

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  1. Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez
  2. Girard-Perregaux reimagines Deep Diver
  3. Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics
  4. Tiffany & Co. launches largest European boutique in Milan
  5. Burberry honors roots, presents spring collection at Highgrove Gardens
  6. Off the Cuff: A Q&A with Aqua Expeditions’ Francesco Galli Zugaro
  7. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  8. Mytheresa owner LuxExperience sees 3pc quarterly net sales bump
  9. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  10. Air France reinvents beachfront pop-up at Cannes Film Festival
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Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics
Off the Cuff: A Q&A with Aqua Expeditions’ Francesco Galli Zugaro
Tiffany & Co. launches largest European boutique in Milan