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April 11, 2026
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Marketing

Luxury labels invest in influencer marketing with bigger budgets

April 30, 2019

Salvatore Ferragamo influencers Bryan Boy leads a group of influencers working with Ferragamo. Image courtesy of Salvatore Ferragamo

 

By Sarah Jones

Influencer marketing continues to grow in the fashion, beauty and luxury businesses, as brands seek to reach the valuable millennial audience.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. IWC supports global marathon to prompt thoughtful water consumption
  10. Schiaparelli begins Harrods takeover
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