Luxury Daily
The authority in luxury news.
June 18, 2025
  1. Louis Vuitton forges multiyear partnership with Real Madrid
  2. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  3. Luxury is about to have its McDonald’s moment
  4. Dior selects new global ambassador
  5. Kering hands CEO title to former Renault head Luca de Meo
  6. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  7. Comme des Garçons sets up shop in Sao Paulo
  8. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
  9. Kering Eyewear acquires Italian manufacturer Lenti
  10. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Sports

Luxury labels make a swing for fan engagement at US Open

August 27, 2019

Sloane Stephens Mercedes AR Sloane Stephens participates in the #ServeLikeSloan AR experience at the U.S. Open. Image courtesy of Mercedes-Benz

 

By Sarah Ramirez

Luxury brands are leveraging the U.S. Open to engage with tennis fans, turning to innovative experiences in an effort to connect with consumers watching the tournament live and on television.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton forges multiyear partnership with Real Madrid
  2. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  3. Luxury is about to have its McDonald’s moment
  4. Dior selects new global ambassador
  5. Kering hands CEO title to former Renault head Luca de Meo
  6. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  7. Comme des Garçons sets up shop in Sao Paulo
  8. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
  9. Kering Eyewear acquires Italian manufacturer Lenti
  10. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
VIDEOS
More Videos

MORE IN Sports
Louis Vuitton forges multiyear partnership with Real Madrid
Alfa Romeo signs on as sponsor of Italian sailing team
Tag Heuer circles back as Goodwood Festival of Speed sponsor
Tag Heuer takes over Formula 1 Monaco Grand Prix 2025
Lexus signs on as first official automotive partner of Premier Lacrosse League
Wheels Up announces partnership with United Autosports



RECENT ARTICLES
Comme des Garçons sets up shop in Sao Paulo
Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
Genesis to enter new markets in Europe

Cunard takes cinematic approach for latest global campaign
Introducing ‘Heirloomcore’
Belmond unveils refurbished Splendido property