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Sports

Luxury labels make a swing for fan engagement at US Open

August 27, 2019

Sloane Stephens Mercedes AR Sloane Stephens participates in the #ServeLikeSloan AR experience at the U.S. Open. Image courtesy of Mercedes-Benz

 

By Sarah Ramirez

Luxury brands are leveraging the U.S. Open to engage with tennis fans, turning to innovative experiences in an effort to connect with consumers watching the tournament live and on television.

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  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Rosewood London opens ski-inspired winter terrace
  3. Raffles, Christofle premiere exclusive dining experience
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Longines announces latest Ambassador of Elegance
  6. Moncler returns to the slopes for Grenoble campaign
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Capri Holdings closes Versace divestiture
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Louis Vuitton courts rapper Future as ‘Friend of the House’
Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance