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Dec. 7, 2025
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Sports

Luxury labels make a swing for fan engagement at US Open

August 27, 2019

Sloane Stephens Mercedes AR Sloane Stephens participates in the #ServeLikeSloan AR experience at the U.S. Open. Image courtesy of Mercedes-Benz

 

By Sarah Ramirez

Luxury brands are leveraging the U.S. Open to engage with tennis fans, turning to innovative experiences in an effort to connect with consumers watching the tournament live and on television.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  5. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  6. Dior’s ‘Lady Art’ project turns 10
  7. CFDA bans fur from New York Fashion Week
  8. Aman welcomes warmer weather with ecotourism boost
  9. Trust and transparency: The new sustainability currency for luxury
  10. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
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