Marketing
October 24, 2016
Delivering the goods
By Brielle Jaekel
While many luxury brands were slow to take on ecommerce in the beginning, the sector is now leading the charge in luxury sales growth at 7 percent penetration in 2016, according to Bain & Company.
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","iv":"b42fc9ea6a1e984503e434c306ab4631","s":"2beee0f11596a33c"}
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