Marketing
February 14, 2020
Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board.
By Dianna Dilworth
The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices.
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","iv":"375c253930e27cd576ca6e311cc0dec6","s":"9077134130f031f5"}
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