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Internet

Luxury marketers must ramp up paid search spend to maintain visibility

October 14, 2010

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By Peter Finocchiaro

Luxury brands will need to increase spend on search engine marketing to keep pace and maintain visibility in an increasingly competitive paid search market, according to SearchIgnite.

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  1. Business jet departures climbed to record 3.88M globally in 2025: report
  2. Luxury brands are now limited in naming capacity
  3. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  4. Coty’s net-zero plan gains SBTi approval
  5. Can luxury brands balance AI use with heritage and sustainability goals?
  6. Porsche plots ’leaner’ future as full-year sales slide
  7. Balenciaga deploys new art series
  8. A new vocabulary for luxury: The nine archetypes defining its future
  9. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
  10. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
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