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Internet

Luxury marketers must ramp up paid search spend to maintain visibility

October 14, 2010

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By Peter Finocchiaro

Luxury brands will need to increase spend on search engine marketing to keep pace and maintain visibility in an increasingly competitive paid search market, according to SearchIgnite.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  2. ThredUp launches first-ever digital vintage pop-up
  3. De Beers Group to discontinue lab-grown diamond business
  4. Orient Express lends locomotive to 'Mission: Impossible' crew
  5. Global South climbing centimillionaire ranks: Henley & Partners
  6. Gucci names next artistic director
  7. The Langham, Lucid Air bring custom house cars to NYC, LA
  8. Tiffany & Co. scales in China with Chengdu flagship opening
  9. Versace taps Sabrina Carpenter for La Vacanza campaign
  10. Marc Jacobs feeds music fandom ahead of fall 2025
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