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Internet

Calls to action imperative for email subject lines

April 2, 2012

 

By Tricia Carr

Luxury marketers must create compelling subject lines with calls to action and personalized wording in their email campaigns at a time when consumers are bombarded with digital content.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Kering Foundation to examine violence against women, children via new research program
  5. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  6. Legendary architect Frank Gehry dies at 96
  7. A. Lange & Söhne opens doors to London flagship
  8. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  9. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  10. Versace announces exit of Dario Vitale as creative director
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