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Feb. 14, 2026
  1. Hublot signs Jung Kook of BTS
  2. Ruinart welcomes 2026 art series partner
  3. Men spend more on luxury, but shop the same amount as women: report
  4. The Ritz-Carlton New York, Central Park, acquired by Gencom
  5. Saks Global closing most Fifth Avenue Club suite locations
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  9. What to look for when buying your first luxury watch
  10. Dior takes a step towards film with latest perfume ad
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Classic Guides

Luxury Outlook 2020 – Luxury Memo special report

December 26, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Hublot signs Jung Kook of BTS
  2. Ruinart welcomes 2026 art series partner
  3. Men spend more on luxury, but shop the same amount as women: report
  4. The Ritz-Carlton New York, Central Park, acquired by Gencom
  5. Saks Global closing most Fifth Avenue Club suite locations
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  9. What to look for when buying your first luxury watch
  10. Dior takes a step towards film with latest perfume ad
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