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Dec. 13, 2025
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Retail

Luxury retailers need to compete with mass brands in personalization: report

January 10, 2019

While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.

 

By Brielle Jaekel

Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.

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  1. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
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  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Sephora introduces new concept for SEPHORiA 2026
  6. Hilton launches loyalty program at sea with Explora Journeys
  7. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  8. Mercedes-Benz signs Coco Gauff as global ambassador
  9. Luxury automakers reveal new concepts, activations at Art Basel Miami
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