Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"41c301477aa68801733015bd49b05ee7","s":"153336d93f83a75d"}
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