Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"80d5862d5c22965bedbd80fa1119027b","s":"a71ab1bc2c9d4803"}
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