Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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2pvmIoVuFg9K2R0Sm7\/Xsux+TS9pvaCg+vv7C4bZ81FTvDfycVfqfCVLxyxo2\/EcnWY5\/q\/mzMQ8XKHceHtCf6zNZOpKpAYY0mKsJk\/ma5LqGaP86hGoWKa+ve2dCvbh9Z6DQRibhiC0aepOEsquIwINXql1Nsfyyd3uPCF\/n+rBej\/d+A6\/0K7l+F9YZDAA3GqCfuDT9wjdJxiPzOr0LR\/LfK4V9fC3Lg98eeYDpp0soGiMnXS6DNA5fnRww+qXdmA4buGQS42s559rJS4c76fiRPwA8xfMTq2zp3GEYhbOuOsFfYGgj1BYgGw7c2TmYJMV8sNulFdu+mvIOIBNDbX6EZ+jfd6ue8gu7yIcgQu7uDhfWM3\/UEawx9OD3ba5bmKRdKJ\/+vy+q+reau5aRO6Wy4IT\/WaiUMLI1gUuTkXnBRRTlOaAnGRK\/HUn2TPN0\/LMqs2sP1XFl6zF2mBhmfVEEVGMm0IzAG\/vR8TZnC7CJIu+IaazM2mcS1P+mY9WU\/efywBaGJqikcCx62LdeE6ZgMT+by5oZMvs1T6UpA1Y8Sbof5Ln3p3KHGINdhAXwAG87br4OvlUZhrzSmXz7NuVLxGyd6B4+hFP2\/jd24mU+fl+4ZA8g3JTtrCJWOW2zSBlsY1X6KIKBJODtCm\/YPEqOdS\/zQKmckLVA+QiYlwRtZqdpUDnfr4gDWqk5QPv1xiR4QJPMjdW4SwTK9H\/erJtaXeqAeUtwE7YDRCa1evif+Guy+izvA9weMO1nkav1p6bT0ZuXqeptRThj013Q3yxOD+TaAJnV\/b1yyXN56VV52STiusooVKMkRiLM7tvKfPVJXH+SCD7Ti4FHfSQ2x4TcUpjs1CXumFdlq49Arkn33wJ2iXuB16vgoQn+v91\/ziQCYezPXIPx6+TlBXz3wRCj7BQhBlgfSeeU85PERdM+yoijlYXZy+AE2FomjtwyGOlAOM+Qwm55bVU3R0qK6snRuQe8cD8J4SxSiBJ73rb4ZBl\/YJRAqYi8kzotRX+9\/z\/tpx+BQIcXQ8DFD8fnQE+da0Ul+ZhX+1LJMWCWZ9Ay4YkZa1GFnYtKmFJrmH0R7wfvq0THJDqEBG1vEmKv97tdXhIjlLrUtZdMHKP3J4Aflx7tB6CsuKHuZKtp7eOCoB8TMNXZ3vTJ6GWe2jKQRGiVtLkQaM5ECvsspT3DScZpBNGczYqzbjAnLgJYbaF6Saad1dEEcnULqhiwriRFQ41jZcryrxfmbrEINsAkM1\/tfXGaffmj0U2DwCuuAC+f6\/Zbd6043ONw19\/mq68UXYxcFIOwP\/fvYtHG0vimTmFCRjfkSjkf1qx560Gaf2WP1HDfFOm75rkydjX9Ngn7QrcUq66GZRYVrEzGj06N4D5TeTQ+opKeXUeFnzG8pZPqDkMSrALtXOBPR24YIrnuy9q8+MBBn1R+ZLQUgN7dLEvZVcws+ho0SvdzLEAFV1OScrmt8jCsmdj0r4n\/pVGRLvxOqkO6CkblDEOOQo55mu6pefANmM+iM56OUJtYiB4teNN+DY\/JX+BPgn\/VXdp46fXTDCWFW00f4IUZWMdLaQNllQolIdrdntVgvxTTGpM0H9ejT0WHKxEmdhRnS3EC68oP3nuS2YdmZ0ak2b8IT61sfu6JPKF8bt7cp71NlLrrOLcQuenT859dr39N3arh0SbVCdJ+8ekvY\/wmm21d94YhWTTC4b4e4XSs8EiKMTE8GZchR3lACYVBjuEXbNOkhfz8v2PiJKN0uaf6ECRbvc8to6MsILYtb5j17UzzHSNnXj68epvhA8RxfNZakBH+p+BpuVIdPcX1NLeC3Uspi7CFNnJH99fKmBgYfXL0Msk7o0Vw02HJEhBrngrVf\/jJQgye1ROqSrDheTcFnPgWdHF3QLm8PEq6DcJ2\/pkCozFR+\/JQaJDRvadWZjksjLwWMA7CmiM7M5X3ZgbCZLEBj7O8e5MZl7nmc6x+PQKr9wXZ84tNBgVsmP1iU+v8MvLlasXPK1U6di5AMyB0t2XCjX07HpIadi+FP9t6u3Su76Y7ZDkrqaxyrGkheeYdAZEQ7VdX2ySnE1ILTVz3HsGvCiQleslqsk1MLE7TS8UuV2C929RBoz1xeq3HXOB65SI5PKSi762sgwaY+g8t8C9FdOwca1IkgPJzOEVtyeCHib3omm\/eYOXlPQ\/9SrwbeEsby26RO6k\/Sj6nh67Ulv02KXrmRTL5DQTP9tod5+9BpGfRpEp8vFFJwDyfJwmVkS\/2KVxjMZjSTa0R2HlGA8zAzGLiDksZeHESsagUoNbdDlaIWGTbXMKo5b8ZyiMrnXe6n+ski7w6iOp0O5BQOSat8F3ThnZMX0\/6j6wudwat\/tcM2PYMhq68lbexZkojmxLM\/yKsGaaVjM7+FVrfgeTDpmFZdawRhe87BGkwnnFYsZU\/Q3G+WQLBLfjs7ekR\/ywBv80o1IbtMXjLZVh\/iL\/IaO3IhYUjXjSZUi5OWqXch\/WBWptZ0og3FrUVlaFzPzQycxVGHZak2Hg+IM5XyzsF1\/dYkptAYZxh0QulKCNDXmTsmm1B\/hXxlmuGIUZ027Fl6GrwB\/LHrwhAaGO81+NKUzptR+D9q7pWFqylQDKoCzhXpYpLc\/rbyUoad4Ql+P2HR6nmCoVw9RohzZF382LVQ9U2O7nLV0ZhJ84z68TocVjwnUYszdj6XhFbwnwRj2NvOVsYg7101tSECH9\/GqUPtMJtelS+Es5aSd7NdxDDqVxVE0AU2f0fhgG5iRSqGgwW8tMNFiWzs30b\/Qra5sGYTETd4NUI6ZIcviRSYmcwmFu1QmWaeKuLjzEl7AovoZiIeAhOZ6huX1V7yHgeJLjaEhVgvNCRfjdLFgJmisnLJ8UZs9hoQRGudBrwyQGYn0XUTecxTVoavoAf+DdW8+j+2fx+8n+qHRPLeRPMKnrV47TzRg9rlCb\/qy3Q9camZ+cKYsDFpePX+hRgbuR\/ec0oxFzAkoFR+qo+mRm3x3oPb1WxrVItylXIn2OWQmu1kEyVpUESNspZm+umCBMmrp7s1LkOHuE8xjPdJpsy7vnIZOTMu1LeNavZ9vJIWn5zz\/7HrKxr9Wl8oBt6e\/Cd9LnD4YthIB9kh9APk7Jz1kL3n7R0o5nf6YcQmOrIwBz5yQ1hlZuxDXAMLz63kUk9s\/PPs2jbHJXJbdEbDfV1omc\/1RBZFtwIEvf13gKxhnZnMZttPPMD9X0vcuerayia79qboJviBLyvdl0GH3U3ulWGYVecdzW8DPYxdYJgPLBdsoD4LXxF\/vsoOVw6zP0SGzVY+dfVsl9uSyQTdULO3DPgMM2306LygGrJIcpdW\/rnrXkEmNRWDEuS618loOEJkCG1kxo\/Be8wuF2I2tmlkKY6xAg09OtXUEamVEnFt14ABzkiKblBW6F+80xxoM8C8KzJl4lbbklO2INk1lfGZOZaKnirON6AODqHJxUIr\/3mmN0i4NkQkennehkn4GrHQ\/1Gso1fBvSqC3eY2qOxVJ5E3v+ixx0wIng1Zf+Iekt5hhSR0S5eOByM3tdukNMTi6NCEka7DC+Zx7BPfJHMKsqBkn\/id7ZiLv3WjfmdbF+EQt41qudIw95x0KSPmxbNtqYgvZ5SkGXxqFsf1Yhh\/rGdcfxStgtWAMqpVS199\/X4LEH1AsnIgJUr98enK1l5WhOcgkA0OX2P2B4bV+iixO7S4whxwIwL1P9JlvQMEVQ40r8rei+RYGhFfWih0Hc9KwBk1a5SIs8T2gywM3lpwYHB8w0G4Z0zEAL6jQPyliStuSSe07s78vDYeT9VvAJknO1\/hPxi6e9lAJEa0h92JA\/OynoNbbWW5EBaK470mJ8RWTECUsL5z3sxXde8RKwZTYetioOCRSNp4\/yFm2SErB\/SPDQXkvwIKD\/UxZRF0XIJ\/NHCvFtRA6rjmTVYHqtTpjcSmjqZ6W9LkXDXZANdsLvzD09Bk6YUHEodGw0s7xGMEFhR7JXk873zKGETWA==","iv":"f1469c874052c45f2f8daa987a3519dc","s":"6a3372393f9ad158"}
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