Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
{"ct":"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","iv":"32b8cc274d759b064a79c03dd2e103da","s":"140c746a193beef0"}
Share your thoughts. Click here