Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"6dde130bd3b32a8b986ff8ae87dc44b9","s":"0645b6049e07c685"}
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