Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"e3f9570ade1ab196060a1f5a176ffa66","s":"b55771b96ca3563a"}
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