Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"ea77438633a7d0b44c236f62a7bb0c43","s":"7bcfda1622fc2d8e"}
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