Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"84644d0fabf9617db6475c6819ca8f4e","s":"b4bafa89eea112d3"}
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