Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"e178632fdfb4bb12e0123beebc3ce433","s":"2b4d398f850c1c21"}
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