Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
{"ct":"g3T6l3G9eW9+b2oahYP1IbORasK7ZGmnqQw69ia9fGd333hjZ15rCBReT5Lm3of0pH5vm5BULItzjgh2nEBP+EqxwzGSpLg88j+5meOHZOyENdMxaihI4i30d\/bqUfJaWABgdYfUybogZuClLuxHp5H67jkKy16x2XlEwdfz9pUwaPexvqbqazMBcxlYZGIwtAe+gpwkCvv99BEd8AE+1KXNIAyct1lxYDAn5CVqlfe\/2MSadm7im\/1KdK22wi24G4PGqP8vhyjiiD7TF6mLw35oVC2fuK2dyoy4Yaj485NeYK3fLYi3LoR\/ymRgmjey+xLi1ca\/sGWPwpvZYHacwYzA+FTfXzo\/trnhLWX35OYjmWjhVE3BmqqdwsxkJ2rqOWW6IhzvD44d\/W7N9yFXTwdrtx9OXXvJ0QMy1stQ1OzvJ5soQ3UmwnEh8sAYeVO9VpCro7c1Ah0\/qklAgycY4Trx3ZM8ry\/jIONRymXdgPa8\/3VQSvvwGwdwYvIv8doUxxDygwtZ7sextfNs62\/BVT5GmSGMWxnt0WHuMvYEoAQ8InlYIX8sGO+khOgrBe1XvWvRBsULfL7jVN+hXHl7UOTD\/MvojQQkUueuCLi7sWAr8uZ2naLNh+24BQl7DP9KkDe9WuHBNv3DACRyjgEzcLxUQ7utbvqo4wGyMWMech8bw5qANjYg2qy7bTIyH0laJrqyApoGwJs3lIIT2dnJfbFb94XNLGQLQtCOGTPzZKgH\/RTFYT2uzum+ca2IBcNuJERwMGEv7j2IgGUSeRi1s2CpSuRjAFxUyxpPnpTSlR2D68YYiaE2Lep4\/uJt7n1YzLJdr0vTlu4q6F8hiku4OEkXUytCrgad2z2ZxIVj03Xp8OILkyA2J35Fhehn9SqHkgwW6S6\/Y0diE3nKkJKKi\/Xdowyk\/L64yfEoPFe8niF3lg6XZZuJcmIfvwjyv9jr\/BTJDShuIwA0eaNv4KOhIpqEf+dCpbxBtbSVOjPHIoIsaD\/7MAcDKb0T8xlBb2Zr5sByjCG+mWFKlHn9JOZPrrOQo+Nh+2L1Ncjb9dQ5NEZtquYclofydknREz6k\/d12lmEP7qDgR1T6c8aKAyyhskhBWCLOaP3W3rkrr2\/aAPhpBkgYqnve3tci8VBQle6t1U8GIUq8vwLq7rJPQhjB+I2\/lodXVJgkjbzYCp\/DCQoobtjhXwnLUb1YsGGZl9TM1ipvspKZc4BGu2KZ4kVCLRZ7IzIl+xxEsHOYUZjuZMi7fh3l\/KcL+p67+kwRMO0yoIAbte\/70B578yD3uBk6iPO7QTVpibvG4ehIVcB\/O9gIGIzUMK+ShlqYABHX9wzKzUp5DTJLkU57uqN2I6F481IMIw8nWdEIyNCoe+E4jhjkvYjqozTZW8qRlGAwwTjGYcDVUDfa2g7XL9Pf4wnN5NNlKn7qNJAL35HF\/GHKXehc6mXduZan8Gx\/3z\/YCo4Lj4MwwUeDak\/INC9aoWrZJ8h3YXILBxXK\/5v9Aou73BcIrXmcZP3M4O8fKyTltzUhVORiPS0vlfb5XIW2TP1BkgQujllTWw4sT7guld+iizHVKhKyzFUtBFMqsCUmWSuwVB3a5jhhL9+8hZJtO8B8SFlfPKwm54IkYwp20mGjDDXHSFyx+0IhtKTyVS+iyCTAqRhJQu3Uey+IPaBHSkXsURiNhG9ExCOkN+H7HejIrOEc8VouQx7ts7QC4uGnmY7Ph3Ne+Zpdyx11I9c+SEnL+bt0q\/6uVP2fd24MCQveQPwqJ\/9if7lD+LDZz50g\/YOEusD5pMisPo6RfkSS7LLJ1Z9rzKmKfHsB0SCr5KWuOKs2imJgbRxtMm\/Ay7\/r2F7MrqEfUKRr1if70239mKxum6\/8Jxi6Qd52bgg9Q9ko77iTKIczgOsd5NZc86pp\/WXnzwzd8kqrQQwijDyZqcsFPm+7CWTq7BimCC3xt7D5I9UX1SVQ0CP7Jc2pWewpUyFmXUbp+N6x2tatDuga\/5zX3wScU2taq0yHHntyEo21YtuPjXZczbQCSumYWVRCFKjKlPUGO6ePUvoVU9RtHvem0u1J8PI+OE1xl60Ds1cjFgdSjcfCntd7u3ooUNGZlWpYueICcM+FSO8RWiikR30AwaBYCVRLRBAkFREVj5e+QXQDIf9Q5QT6qsOgrhq6et9yl8xL0NM+jmYwMuK0uTtxtvp6jNZiXarmXhsYSB\/fpuA2HGOw0MgKz7GqmFRxO4owCoXUa7DDaM8jc5GMToZHfYJfoWgay0m6DZHB19OPy4SlRYILxqQZ6IritOMgcVhdalhnOTovdHnw2vrYrfRWYo8zvWOIKNNG+LxJcIsXyoe5z78qYymzsEJqn2Fivt0Ggjn\/pGRDgNcRlmrM5v4L0kkXWIe22SCJmHQIa7XpjYefFdGei20HUq9bw5fg7sGQJOtdQj2OVTRCIh7M2O1mD\/BL5LyuDpihmDDyDrNkVDL++GmzVDj2J6e7geE4v+QHigtxULKMRcVikhlZCk+x0Mx7YUthuQRMzIEgMz72b0FZET7TtcOGcxB7haC2XHGWjsVdLPtoWxZCbfhKQ2j+LfgI3DBU\/g6yF6lISE1YvIPPy9BLoEDzQewW7DpY\/hghfa9A\/PvnLEPxNkQRSa4X4AZaRfPE2166ty8FK1ApIGFO2mCAqO+vzP7Hhzu9Rup161UGxn\/oV\/f+7lSguAxsEvmQnOgiEV3V+glTCHYu09H0kxUf+T9tptLdhReJQrQumo8S0RG5B1Zr0YtRgyqSZ9hu3UGIh7+uEOftGRmAsnPuXep6Zdb0wjlwg88WaaOWYV6f3MIH7WK8tqKA4tFvI01ekgJXcVBng3Y+Vng845bYgKeaJaWo3IaugqX2EmM0wbErpTFe4qwb\/Rk\/fMeLCYgfz3jzDa9N+Y8k7fLd5oktKClfBTelhiCtWhVQqKRKmNijkGUzYo+ja\/yrvtFew9qrS4J2xA+m9qfKnRiW3CMfKXGnMGjHvm6OpjbEVgyucOKJ4UrAzTpRSd818hPem79tCN+OwSbIY85OyRZfzLriRphEqV1Y\/e36sawpbJHAFANdk7qtKtgeXrTylsV8SdaGlUYsED5UA4pAfyBLfcWMjIQ2TqZaJ5VyoaLYv6dp4ETAJq\/Af8n+O1hTee6MzOMTYde4uyDm0AGNvR418DVVa7xc+cJiO+O0baDo5OvuY45E4AuXeIX7SGxGxhP6Ig1gxARz7EBWhZK4oan77V76oXz7SGGjdx62mMCee\/fZiwdzAvZU6hM5UOpRmut2x8Y+crj3CoV2qtsHY2riu1GGo9gtqedTiYyRWSm2UQ78uYtkIV1BMS5XiXuk1Iss2ntl63+W9ilHc2mVJKNNtD51gw1pivXrrpTOy7dLbtP7AaAZIQ6n5EUQlckymaRokygZZQNS6u530bHx5ITdsTI8HMX1cAkBG9zcKqjrjlRblTxeYg6JrofbhsB\/JJB\/FMYjuRFJZfUW0YsgSAPn1urU4Xi3u+lH6GZ\/ATQteKFcTo1\/xo7mc+hWIB7HbF8l1cqmOvDxAiu9x7ZLj8HLGEMj1Z7ewgLmpBO57IC0rVIAJi6iK50+Xoc6P25GegBmJKKnk4fpmSdxP+5JjUW0W+kOHq\/TrWjHALMne5Ei9X28YwXC6QKpZ+tld\/Nhf4ucIZMjiicrkBNC1FVy1+T7eDqknlIYceiL2D2qaJaLQWWpd55ktUw1Pa8QjNVWIf\/MuEOGCVwdUfjZhelld5Ogx7hxlWwcMFEPtqFCHJ9pjpLqrPGcPMMGAbuLwhtNlF\/0iXhf8HQzMk+uffXLUKFX+PMfqM3lNkgdu+mMX2MFJjvvCknlaPSOjJFFU4oZvX25DCr7dBBsdHzOpoi\/Z0wP2gm7lQINybkydv2ypkBOx5sdpUNv2FEF3whSkToX2S4BzHUJ8UIaoUVSx3LhNq\/iEaRzerj3q6Pmbh1gQ53iGpNBAWbYKJ0Kqfj3li\/PZuxWgBAyc0VhlTXnD6AbGyngk5gW6lqcXglV3gtcbuEsNutToFeVW5eB\/nvNlZu2RRYTjR+xW4n4rAGNToiJLcfjqQglN\/QKlulso9F0hs7LoCV4QWc79RcnoRaL4KKhJNLy4eKsOEqyxed7P3I\/hCTF7PpEtitD4CYjJhc8sfrN04v8enz4l45EkelBi4t0XDFVHbcxSNT8x4GH7jjfDZCHnVwVTSG1Oo0zRpoTdI9IXGK9ZO\/pjm+sgP4usx8Nnqy1RQvh\/pDSjiPERaPVZQotMr9Pn5zPgMqvCXKGFxFGArRU2ACeiPg7uGW9pxrnAErQo4qjnYAs8F9OwDGctv4xZWuCAVPqIQqKH9uSAv9HBv9\/s2VOTeb5oc8n5jmVJrl+H7QYCLEbgtgf+l++5sqrN1812mIN6lxBHcfS+kKAW3ncY4Gw9zhbvCs4MK6EO5kIrcqiw9Yi3Bxz7iTbNn18F\/Y4whCIoHdmNiYKzVWYJYYXe9DQwf6qKKRRxzjdMrp75GEqUblWVdNx8DTv\/Xzv244uCuh3\/NiZHp0T9jk8IL780k1lGV9dYJ\/md6+g+WuXP63eysL9e3nLRB\/RsyLsSzG+TfhYIy0pUlMBx8bCBPN3ZeQmAjV62IrSZA7V\/KE4gXOuJWG5Ul6fLP2uCeR4ubPMB+lErNMUFyOEAU4Bj2UNq4tnSqsCMSqP76xhqeak\/vaTOSCkK6fKfZRMqGGIqzn\/nRUuYVhuURg4DNRX7Ae7DlrtgOeN\/FU7MMidUXFUWJvSAOis9myQcz9qKq5zKbhNpUhe+MhZMNRwx5WIB2B7yJzkGm0bcpWphKZKyux4kUFn6g2XIT6mRMyKlWXWK7q9uVMJe\/kqI8bRlmy7owE9IzNwIUVSJce3yhhA2fwyBu5pUbEe+tLvgcbEXnhvlL3aX9htXnsCG2yeqAUL2ozHiuo0U3jw5SvBAlIvWEm9ZbpmoJBwvp6T0Rcr1HvzNQyS5owA\/\/dclXtxp5i+LVHo1YT\/5OvVY3YoXBM0NR0AVXgTucp9OKGG9mhr8VAELjcJd8\/Mn9PBtUtQbUarQSpTmAvBCwCM7f+7SIHkbIea7Qv8aygVx55tp4jdTpjHfAXXosZ8age5LC6VgwRMeu6lJ9yUJlrS6ParogxjiueuhMuEY9i+hrBeZu2U9708+cCntpJKTJOvkLb+3MwCtSPo6em6YdeHL68GHWU6HVfn8qPIX+g7dZu2QPu539K+qFvB5u1L4DiVpU9LYetsB376f3EuGhEXsUjHCRNRG\/7JQiIg2\/8bgPie7pFhhe5ZPKigXTk0EM23BreQYH8qiqbQpHPxrJmBPtLOSz6aAINlqo+zdLnCr\/3OZwE3mvTAQUxm+R1ZxXNDrsCwrz2D5vs2jtciEEopoA98RMn+yf3y2mVIJ1vKRf3PkcqF3tfO3gwZkaZXILgitwXfc6HqDc7AVaiKu729ov4Nco0n1L9wwBlEx7XIfKi3D5t4dxnyzkf7\/LPhWZ4xRfMbvzv0C\/sFiByFtKx4CSeyyospbJs\/MD737KAATm+GnwGVyaMOnzRWPxEOM\/K1bMZbhchkGwPbmPL8l7fo8UK4dPAeUD3+x7K53PwoUTqFKmTZhv9iYgVGyEyZfi+pAv9EvmpRAvWVb6VE3xPa+3xBE+x\/11pVCRB4s5y4Oo2\/7ZvX2POvqlSqfU35H9vS2jHZSDbyg5wwzS3YAqns0WdgY740ieBnbUYRjGPA7lM+tjdMlgs+qocD35ljHUu1Cr1LV+OUY0qRqfObEvGYXBQgQcnFey+9yfIwIPobj\/ZvjsTqWmv2vNOVKhHqr2PES5KGQ7Q01zJV3o6Ly+U9R6yUgHcX9eaIJClRJ0C4xxb3eYkri+WmtS+3D6TgoJCYkOCDyK50WjSxhc0w2doHf68JspqR5\/wxBZrrudbFBS9wsYfDINEPSNdGTGQ1wV9jH49w\/\/TSroynyMFy1WBt7XuzRbVBGUEMUcrPVNADgcFcgmH9VUFRzYho1HaowSuqxB4G1+tto4rfoRFkUfS+hS8h58DFzZMjH1NwkARxeKhS5mj+K0uwAFHr6Q5ZJ2ufqHZpzHDV4dmW0B0YR1H56DvFye3tCZz0DdwymIArg0gu9Q\/2sEiGluRea99DVpch23Emd4lVdhU\/NYlbOGxqYJrvxXCftxP7mrfuPtWJ7gpI19T9boSREEIC6xD43n\/btvZKga0GQ+rFfBuQ3nsdjPsPsoDNxv6cSZj5Zf9Qv21ChWLehhygYLv3Bw8OAieHUgkn\/SbRVlB5dSla\/sFRiYXnN5TMZZzhsrSUSLW03GWdSYj9xBQ9iTQ8cgs7B76\/PPvfa1NhLRE8NVBg33Gz0BUK33SBtY3\/oQ3lM2WhustLJf8gpAxOvdRdYN\/bSlfIvHL+rZolRIwRiegFWgtYrHtQ8LiRbq8DE0dSye9nYnWCEQtmPV72i+JFvhvNbcJYYQOZQzziS5WAVIbUrHc9mRJwjhfaw4zuT1h5FBXfntcKDOqTCAsHAYQ\/QH5nObyqoat2sbhe218IoEEOEJpSSIv9nyHUuYMoiUrBFAiqmXh9GhfzYHpSRD9Ai5nZ8Tocs9Auj4egUdPjYs83TbmMfErMSpTdkWHNV\/hZeGqdr+hfVoV3UGg9yaM85cfdsAEORBaoPcgrPKZeb0fZJCQrwFCKhG2mNSwA46h1e8bNUfTSCTwcxc2fflzQWpWWEJQufMbzCL8c6ZMtfaqZFuaBmB2uN5PRNRwBIlVuZEZyp8A864wdMLf4DhWh1zkUKcNEcMmcDX6C4ncUaq5KSEyrNrnVkK2THIlns2LwObT80AorbldBdy9ttv0woAK\/oStcYw6HywfOyAIV1ZiOsTkoCpmCOoVA\/TlWBfy8LWPltkfBK53Y6Z0yVlnpxR8xJ3TgzDylcnfC1hshIyj2ik0Y0kEstkAvE6O4Pg\/ESJnQLZjRp42QyQF5RQ5uFVlA52gVqBODvq2CwMZGvkFhrXCE\/R0\/5tbaZaFjPf4XobfXEopJkWsYq7RJJOwRbBwT0xpHMs8QtQ7rG73Tz+qhqZSog6ZJLMceG8eDSQL6U46\/+W\/Rh+AtBj1\/lbIgYoWYgddoCS6QzjIl33Rj+NnMv1jqaQdw88JX9\/xXlLfm6MoTkjtV2NYbW5H6i\/TKQwP7HwMQbcIoTmz8CJTpqC2DF0LgcKFeyImWk60AQPIjzYqBkvUs20fnhZa5twhfqWU35ecqmh8C3LCvVfG77+6LndL\/L5oTNcSJ9lYGZHRot7V4\/WD348TXis1F9PAxFV08GJFr5\/EtY1kzAePvrKW9AKy0ueUs+YZ0bl0P\/bs87A2fI2bTWF2J0PImxwBE4QgLPUFLlwqT7B0FCeZQMNcusYOaVU1U931QoF2f5MS0WZJCasRLv\/krQ+1G8GW5JS9phtbmqvwPsKXgpHER0YaNMAXrErGnPH8lqBNlODVfZr8YrRIO7UzefuX\/GHQbUw64cdlfNaxtVngatqt3QqFR\/ZagK56txOIhIFRemp2A\/W3i1j0yd\/TsIth4TPr5ke1M1v6LksyK6VafipP23TiP2UcKf0TFZb11i+h8RxWQM0wSYL8TfGp4m4KyzP3pV3r0HRtNPZ2lOh61uhvW1pI0KrNxABjBmDqiInIoMMmxx2xza3TbVrhhw2o4yr\/1jJSzk08THDBVmiPPV5rS3V+RxQTyJBRrGpmWOKYuRnXZWrcpr\/aO1ug0Fa4sQmGDVyZTIsv41UG02G9aFLEEfShjU1+mb1jwa7Qre4H1S1YqKnOtqiSb7CRRWrHPMsPP5mob3bwQVDmpkOJGXeGTnYraKSgo9M\/Ik5bQhcd+snRelF0VVJMUN3T5Isv2nQ\/I6FQmi7HnXOkSpD9gH0tSvH4rz7kleMR3C0KYbVYtBZiNoZ0SB76xn6Zj3+iik1SBdaXUkmrQU06kWV501PSJkCKiqo\/rv2IJWu7Dy0KLqhVqLiJkyjzruOpnCC9NJm82cpPeyNsa6Tnru50HDeXI+N2B2M5+QJnm1uColUbrkE4fWSBtZU5oDiHwKrufEBvPTroG6vprBYipuB3c7LPQZzCis0HdX49Q4D1OVGAaf53\/kUbw8daW9BbQCrMWWHj4O+PlT2d3xRPqUGXwXGYCjev+L4aZVB2GCokO1kQR13kDsN0oC0sFUsC9rbpHk6jeWzIUjGDth273NgFGEP5h9cSOxhhk+u6GWXiRwiYmtVIQe1pFxmAgRjxYNMpMDp5BxKXlB8MW7ed6wsoeBm6MnRlYHMBe8iU4OOtbmiNJZzLLItLzhxDPXBrfBk95+Tw75GEkisWRDwvsjGu7YpaYrdn5iUjnbSBtgafG0JQ\/2X33aj9VKAIb64tSARC2eyIesNGcwGRsggBv0f3J\/0SoYClNa4K0DCRaFvxeIyCIy6M6Q8vSs8aVQVB6lc2BV8o4iZijgxnmSDgQmQ3I07ZZvy890wtLGgIueIYYZQ4CfIclrjqDUpXS33BhV2AgVeyOHa0SXQf23SVK5Z0GkLZILaumkSuR7zF8NXD5xG0FaLcacUxy9kxj9KM+maPdXmgdRRbmJGf2M3MXQN3LlXP9cfNMK+5yVXgtXH0nDvvKjgKH81OamNgkdz5R2IxCFVlsjuZtubiw8ed1phsD0t5q+DF2f6l\/kLVYmdkdYWEe\/E4GWu8Bna+jJ7\/90vS0R\/adKcTWhT7gnIZvV1l9VjCpPpL5TuIUU5xNfhB3OFZSz+N3AeutlhXQY6pRMgfIsD3flsInFdLrngFv7p+Iml4DIm\/pl1VvsRJIu40QU7jVI+kqNf6KEKKh6Hado5jvzQHOX43K+4r5xVgNk4Fl4YSgdXA2EuJGtYNn3vK7l8H5HPjmAfQ8n13W9UuNy\/ZtHgD8gtEuEAEsSHabwtRrBGiOewoQ8vGq4IvieMd0s\/kd6A==","iv":"d353c606601005c47008cc77fc6afb02","s":"16c049d3335eaaaf"}
Share your thoughts. Click here