• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury struggles to find balance between visibility and exclusivity

May 19, 2017

Image courtesy of Dolce & Gabbana

 

With the increased prevalence of social media in luxury marketing, brands have become more accessible to consumers, but a new report from Fashion and Beauty Monitor finds that nearly three-quarters of luxury labels still cite maintaining exclusivity as a top challenge.

To read the entire article, please subscribe or sign in