Columns
August 18, 2015
Tammy Smulders is managing partner of Havas LuxHub and SCB Partners
{"ct":"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","iv":"3d68d9cfdf06b79309bcf8f0a0ec2794","s":"7852935e85118df8"}
Share your thoughts. Click here