Travel and hospitality
November 29, 2016
Connected consumers should be the focus of any brand's marketing strategy
By Brielle Jaekel
Baby boomers are the leading demographic making up the luxury travel market spend with higher numbers of annual visits, according to Allied Market Research.
{"ct":"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","iv":"21005dbdf8f7601aba5021590e1bd7aa","s":"ed4f3c2f2119f035"}
Share your thoughts. Click here