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Research

Affluent travelers more receptive to online reviews than traditional media: report

July 29, 2014

"Your Memories" section on The Ritz-Carlton Web site "Your Memories" section on The Ritz-Carlton Web site

 

When luxury consumers are deciding where to stay as they travel, reviews posted online have more influence than similar appraisals delivered in magazines, newspapers or television, according to a new report from Unity Marketing.

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