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Sep. 18, 2019
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Research

Affluent travelers more receptive to online reviews than traditional media: report

July 29, 2014

"Your Memories" section on The Ritz-Carlton Web site "Your Memories" section on The Ritz-Carlton Web site

 

By Sarah Jones

When luxury consumers are deciding where to stay as they travel, reviews posted online have more influence than similar appraisals delivered in magazines, newspapers or television, according to a new report from Unity Marketing.

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  1. Cincoro Tequila taps into NBA fanbase with ultra-premium spirits
  2. Seabourn extends UNESCO alliance in preservation push
  3. Oscar de la Renta teams with Dream Foundation on fundraising fete
  4. Dior goes for gold with flashy J'adore campaign
  5. Day's wrap: Stuart Weitzman, Fendi, Seabourn, Oscar de la Renta, Four Seasons and Central Park Tower
  6. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
  7. Bleu de Chanel dives deep with new campaign
  8. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  9. Register now: Luxury FirstLook 2019 New York Jan. 16
  10. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
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