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Research

Affluent travelers more receptive to online reviews than traditional media: report

July 29, 2014

"Your Memories" section on The Ritz-Carlton Web site "Your Memories" section on The Ritz-Carlton Web site

 

By Sarah Jones

When luxury consumers are deciding where to stay as they travel, reviews posted online have more influence than similar appraisals delivered in magazines, newspapers or television, according to a new report from Unity Marketing.

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  1. Introducing Luxury Women to Watch 2022
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  3. Louis XIII gets a taste of gamification with immersive experience
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. How should luxury brands navigate creative shift on social media?
  7. Gucci is 2020 Luxury Marketer of the Year
  8. Gucci offers consumers stylish avatars in gaming collaboration
  9. Balmain unveils new logo, monogram
  10. How luxury brands can win Gen Z and millennial shoppers
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