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Aug. 1, 2021
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Research

Affluent travelers more receptive to online reviews than traditional media: report

July 29, 2014

"Your Memories" section on The Ritz-Carlton Web site "Your Memories" section on The Ritz-Carlton Web site

 

By Sarah Jones

When luxury consumers are deciding where to stay as they travel, reviews posted online have more influence than similar appraisals delivered in magazines, newspapers or television, according to a new report from Unity Marketing.

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  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  7. Zenith inspires younger consumers with new ambassador effort
  8. Relationship between luxury, gamification is evolving in real-time
  9. Chanel marks century of N°5 with high jewelry tribute
  10. Bentley surpasses best full-year profits in record first half
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