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Research

Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2

April 18, 2016

Tiffany's models Tiffany's models

 

By Jen King

Since L2 last assessed the watches and jewelry sector, luxury brands have begun to embrace various SEO/SEM strategies on the category level, having been virtually invisible on Google search results in the past.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. What real-time branding means for luxury brands
  9. How luxury brands can get ecommerce action from deep-pocketed baby boomers
  10. Top 10 luxury branding efforts of Q2
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