Luxury Daily
The authority in luxury news.
June 22, 2025
  1. Versace Home completes Marbella villa project
  2. Louis Vuitton melds streetwear, high fashion with new footwear
  3. Farfetch enhances advertising solutions service
  4. Financial turbulence to be luxury’s next baseline: Bain
  5. Plans revealed for Bulgari Resort & Mansions Abu Dhabi
  6. Improving mine-to-market traceability remains critical: Natural Diamond Council
  7. Annual sales at OTB Group down 3pc
  8. Saks dedicates flagship windows to ‘And Just Like That...’ display
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Belmond exalts Mediterranean diet as 'Euro Summer' heats up
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2

April 18, 2016

Tiffany's models Tiffany's models

 

By Jen King

Since L2 last assessed the watches and jewelry sector, luxury brands have begun to embrace various SEO/SEM strategies on the category level, having been virtually invisible on Google search results in the past.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Versace Home completes Marbella villa project
  2. Louis Vuitton melds streetwear, high fashion with new footwear
  3. Farfetch enhances advertising solutions service
  4. Financial turbulence to be luxury’s next baseline: Bain
  5. Plans revealed for Bulgari Resort & Mansions Abu Dhabi
  6. Improving mine-to-market traceability remains critical: Natural Diamond Council
  7. Annual sales at OTB Group down 3pc
  8. Saks dedicates flagship windows to ‘And Just Like That...’ display
  9. BMW models top luxury auto shopper poll, Tesla slides
  10. Belmond exalts Mediterranean diet as 'Euro Summer' heats up
VIDEOS
More Videos

MORE IN Research
Financial turbulence to be luxury’s next baseline: Bain
Luxury purchase intent declining: Saks Global
55pc of consumers planning future EV purchase, BMW Group finds
‘Video games are a powerful cultural force’: report
71pc of CMOs plan to invest more than $10M in AI through 2028: BCG
US remains world’s leading wealth market: Henley & Partners



RECENT ARTICLES
Dolce & Gabbana launches new season of resort takeover series
LVMH wins Luxury Grand Prix at Cannes Lions for Paris 2024
Versace Home completes Marbella villa project

Financial turbulence to be luxury’s next baseline: Bain
Louis Vuitton melds streetwear, high fashion with new footwear
S.T. Dupont, Fender reunite for rock-inspired collaboration