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Dec. 21, 2025
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Jewelry

Luxury watchmakers allot up to 50pc of marketing budget for digital

March 27, 2017

Promotional image for Chanel's J12 timepieces in white and black; digital has become a large part of watchmakers' strategies

 

By Sarah Jones

A reflection of the growing digital savvy of luxury clientele, new research from Digital Luxury Group finds that watchmakers’ Web sites saw record high traffic this past year.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Kering to acquire jewelry manufacturer Raselli Franco Group
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Lamborghini heads to French Alps for women-led driving series
  8. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  9. Dior builds five-story statement flagship in Beijing
  10. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
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