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Luxury Web sites sacrifice functionality for aesthetics: executive

March 23, 2011

 

By Rachel Lamb


nordstrom-185Luxury brands take pride in the visual elements of their Web sites, but most seem to care more about looks than if the site is actually functional.

Brands could also consider using tactics such as search engine optimization or social media to drive traffic to their Web sites. The use of social media, such as blogs, Twitter and Facebook pages, can also benefit a brand trying to attract consumers.

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  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
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  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  6. Loewe introduces new artistic signatures for spring/summer
  7. Pratesi expands Palm Beach flagship
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Amazon’s $475M luxury play and Saks Global’s survival plan collide

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