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Internet

Luxury Web sites sacrifice functionality for aesthetics: executive

March 23, 2011

 

By Rachel Lamb


nordstrom-185Luxury brands take pride in the visual elements of their Web sites, but most seem to care more about looks than if the site is actually functional.

Brands could also consider using tactics such as search engine optimization or social media to drive traffic to their Web sites. The use of social media, such as blogs, Twitter and Facebook pages, can also benefit a brand trying to attract consumers.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Valentino Garavani and Vans present AI-generated campaign
  5. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. Louis Vuitton launches new menswear campaign, global pop-up series
  8. Coty earns ‘A’ score from CDP
  9. Aman welcomes warmer weather with ecotourism boost
  10. Dolce & Gabbana debuts Devotion fragrance film
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