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Retail

Luxury’s new cornerstone will rest on ethical and purpose-based practices

February 2, 2017

Image courtesy of Forevermark Image courtesy of Forevermark

 

By Jen King

Despite changes in behavior, today’s consumers are as appreciative as ever of luxury’s central pillars, but brands must continuously adapt and evolve their approach to demonstrate value, according to a new report by Positive Luxury.

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  1. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  2. La Mer uses personalized approach to promote anti-aging serum
  3. Day's wrap: Porsche, Christian Louboutin, Maserati and Coldwell Banker
  4. Maserati streamlines car-buying experience with new digital platform
  5. Moncler transforms timeless Tod’s for new capsule release, classic face fronts campaign
  6. 40pc of US consumers looking overseas for their next home purchase: report
  7. Day's wrap: Hermès, Hublot, Four Seasons and The Macallan
  8. Rolex disrupts secondhand market, amping up oversight of used watch sales
  9. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
  10. Christian Louboutin breaks cosmic '50s-themed campaign for Starlight Collection
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