Today in luxury marketing -
LVMH fund takes stake in Trendy
A private-equity fund backed by French luxury giant LVMH Moët Hennessy Louis Vuitton SA has bought a stake in Chinese casual-wear company Trendy International Group, highlighting the rise of Chinese homegrown fashion in one of the world's fastest-growing apparel markets, according to The Wall Street Journal.
{"ct":"8tOzZkBUXhbzukvjrICX4nWgIpicwYjWH6t+ICIHC3RkZpjfpXexwsfazP7udmeLHYGbTh8Es0FQpB1Zo2nFtsKDjnituCys2pL\/cK0HEPgAvanQF1RuDY69wZ59mS7VnWgjAtSx+BT8YdgeyMlj4M6PufOwtlsqEtvwPnMpeJJTupUhBTl+MOyEQV9Eo4\/AS8tCEY\/fnRGb1RWbnDaQEUNXNOnLj1bY1\/JCTnYvQCnkpD\/zYhI6qIbKM\/2ViqLDffcOO3NuGmmIZkKKhBHLZuJ1gb9zOw8xHJq6xeJu5ePfAob7kOJkE90Wfk+5hDHhVFUiWF1L1jivS8Iyhy56D8k7L6OxaYBPIeDWhHXUTP7IA1sRk4Y116plr2Ze3ToaFfiyIUlz6Y7ii+foI0HtgovTiHTJ3+ftH5iBLX3HWtEAm3+X3H24noJc7X80ANPT9jTN8O4jVyp7ETgDSkTMDnTDqYNCd3HrhSBQPYOK+F5z\/WYgeWuQoyZVBpMMN\/pz6XJqYxqI4WBJl\/LBS46yI7FQAusZcsvw3dJDWWMC1ukceLv74xauBpZV6H9msMckbO4+yI\/6lRbICqgo\/7la1poR0yp0tuHOowxlhgJLpBNp\/8gKXpFSs3wysPdNH5\/F8z9ieTjgubDxAr\/aPWyZawawyc3QF9Rn5NmrdPDHHjwiXIRPtoQst0c0+12\/HT+pY3f2nbQJfBXPIP2d04jKm26pc7TuoapyF4FJzJDEBgCcZdrEyqCEL6t\/hazOc56Al6Da+nN5bIHk6xVu\/ehAuv\/jEddIPDIc1BubU0su0qNUJMp85dl\/v8ftOskJ6Y317U9fKmAnIsm5fdCg4bI5xXGBJCdA7uBjG\/YkUyRF8CRXd1TW34dFPkAxB7bB7XRPlnSundnPlU2fBXinFDpq7igyCprfQ7NzocUU5OLOX\/klnJemZXC9rjxlYvSEYpN2ykQ218exQ9wZVs0617y4\/sX+BxtSDfQN1uLNcRgqoq+Jo8wm3q\/txlt\/TQTErSK+vbADUeergK5nyjZbkyZRVQyBG+WPI+T+LV9yR27DE8R714gkY7IDELK2K14jafIquhcUprC3LSBt\/0FDZc1dCrv85lpM7yM0vjnXdOf3zLTmLhF7eHfSkpONZaqL4k7aUkxM6OduyWgIj6bAECdqwo+\/54Yr\/zgdynSwdtPCpj\/6FmPCY0T8LvasNvkpWE49cWAZbC+bQXyiXnbmrbc5Iw\/1eOy3zJsxTBPJGx6XUlXfWO4\/ZlnO9gfEOTc9ZmfNmu8z1y4Rp7OK1xj7z0yjLZCATuTam4hpPAJzKe6JdQMW2MkvWHXlwYlwFqAzb89C3bEQYaqYlZN5\/ynI1BO2\/LYWjFgMJM9GFwONgpZmTsqtgrllwfAR1qqftAG3irWvpbf06WduUAp0noYh3PTC2EtxP0egF5n\/+FNUozYwnr2kgFKqrAJgL5yOqBc9xqW7edIIIwbI7EgcDwK8VNVUlCvHB1o2Eev4IT9qQUTTSuLJd6MG8cHfmxMBeaSdkaGoB01NsW1xKihX4Pa4B5HcTls8c1bPWG4q1DxeVlKd4VXYjDszg5s4GW7stLWoIOGorc8IbjtcB9LYTud3pm6cgfApdhoZEkN3nAweS+vTsK2ZmtxLkExQRrWUmkBg5tNxZny23IfdsRkauWS5BSaUh9qnfwx8BFXuIFsM4pDSTBSD\/Ddb2Vm2s0khcnqifx9DG\/t8RVGggtWK4fPgukThahXlNmjTPJjppfGdDhASOvmfo5OGcHkLjjfHTvSrseitnh1NIqMlS83MTASh8ykBpYYI6Jt795gLggdPifB4Thml7sv\/yoK+15ig0oD0nJn0ysI4N4yqJSWZCjY\/7UR6HHCu9dE1iJ74SOMOC3NzR6EMUZASIGNAtcVZXIDmnRKN6p3yRw1XkxeLu9pjOdq7gxW8K0QIjoscFQ7cwh2FYWu5fkSmDZvwtn4j\/YIFw9mzBwweC3aKFQUPNhArJTVnQe73WHEK4Up03o72ZW\/87kRXJ6JcC30xCaKbJXoI5QokrWJOXjTKpqMraxNe8hfwAOlg9a\/GBCS7ekzbsmB60MVqcemqUCe3TKfSBN9ZeNitXdXhyp8QHLqHh0Zn+UtCN9tXztGTLaonssa602T0u8RznDgeZ+JADHNg7uoQK5Xpn1vxFKBprRu5xsCQfP7Ryy4kURQhlYTiz2ZMZh7qBq5Mt19wqKVKFndAJhAnUSddcg\/y3N1wQXLwSQDdjS0SiiHdr0gHNhtHs6cFE5pzVFoskgd6bvNwynVgJfwvCcDu5O3UtIYS5KqdKbsW23pi3sd+slDapMEiCRXxpB\/dhh3bxY4uUQ650npHm8XQcO\/u3smBk1\/0N0Oodr83WYwnNabHd6aX2Z5giz1hqr05VX9aDCgfu3870a\/Ny3g+TZlC8Mfzx8GCuSCx1P2p0Xw9fTgBbq3C+KKumfrk9J+RZYcfc3M6gnB6T08x9FFGWfGnt+QaV90btA\/UgjzDh1tYPu1lPJUigPeiK3Qdiw29Il3YayDVEoiIiMFAh\/ZlVoQydLAsd5Qz3rjbLmlIbGEeTeF3t6C3oLH3+BLl6pjOiALx9PHAtocQ+CtncsOLvhCmvBRqubAsBMtp0T\/ifz3uulPJxLS1RPqGojg4OJQjIcOf+OkSLpx2b7M7baGYmE1vaEo7rE2uKGt8b9HB4Nkl3IeGzJ8Ijo9I2ljPkDRfHdxg5eUkwZkQCUCw2VN2tTa5uVOzg+wZYRrAZBjwwc\/D0wdbZEw7004uYZ55oJiwqGrwSGgWLuQ4d5lRbFiMKe5IHBFKfgc6cGeaqZGWWHTMXpnZ+Dm5DKi0rJQ0tXvMw31oPA7104M53Pu25qqEo5wKzx56NLXNRzWOvMDqQ374GpzYXb3psx2V3bg55hdg8xmwLTOhr3MI7i6e7nkBMM8dXHDyGA0ME500Q6HWfmenAnIp0XlmETP2z9WPeM+DSNV4dwtNO\/rnNYFo72QxJ9SRpVq6Ga1qAvYTM9\/uPl\/Pqb3IASrQPH0YqRrpoI634EmUJSV0pc835iDcI6rfmRZ33GPmhvZSX0wIYkd4GPucRrzDE4JVnYAGwLYJMo0+\/YY5N4s70RpVPFIcybnPu6Akm9qpiFFCfCXHRYq2JeyENiZIacl+5wPExAj1zRe70+SygLgxUWHjxyjOAiatycdTwYWi9pjIBxuRMh1GxoZti9RdoB5vwvRQlI5J954wPv1W3RC1kuPvbWgXd40GSehNtCCvNghgNIBs3sPA4LLUi5sN9ibiGoTKoWuJi230ZMSaE1ikxJsGkq8ONrEaMyWMueomiprtXIB+WH1pMUMSbJ2jn7MG9nqIMXj7iWfvNpu9BgC2\/VXJS08BzB3RaTXHwHLbaQAOukKrLFr0dzlccwRead5t+3LtkJp\/84ixIXDQPxrsSphKQxS3n+wLOSJDu+MSVSaGtltp0szmSuQLEO7x2hvp94CPWdc\/O6A6rkeh4IxTjFkvjVIbjITZSHNDYwEths84oYfWQLG0CG5hYYrh+fMiaasSlaTNsMZBQQJPz4boh\/Jq2GnxT74R7QZDo5tDuINUGjUmQv8fPtt\/3pr+ATNAJq7nmMbVDabvPo0Qd3hk3+mPaoaMP4LwTxdIGj\/FoUVrkZpK8Pf9hEC2Q+8VLmy01S2Fy3o+jEAPDptKv3FOzQ5LdAfRVhnJrOUEmlI2xr9PH+cb44Xywl52p5z75xLgjqdgGSyUmaeinVd6hXD0iM4omEzFB20Qlx5qINMzrVQAgjcTjxfODG2\/FYxHbNUlKmyr6nsWuGdJgFkJmQ6YtCQaY8+JMCJwDDY83N9qZ63G3C9+uolbEEEFcXcPmkayoIL5OcFxpSXCQYHGN7Inot9wvAwZBSF9uGJWD5Sau8bvxdZikTYkeghjDN0gmE+mpclg92G\/niEiM44wdV+9z2lqt8JuF89IjZG3kQDDcZSXOCzfl5BbZN04MxTeuP85b4mEd++wZuFhDLABum5PWjaqH8fOHtdXRKHPcobxFlKJPExgmjLnPttEZG2auN5eW8KpUlDwniChGwc6pIINEFGqWUiy21c27ceID5+kxb0uCr\/BNl1Sj\/78gpDckhNSW4v05kHxiLJ1AgXcv5IrBi1Y3HVtNRbCUj6COOV8GVfFMlyifun0bRhf5kJIBuNwCw+XydhU+0QTF79FzFMvjt38\/5W\/Hhq7gVsYOZTzcMNiUOWJKZlToak55cyFvQ8X+\/LHHfsxhjvKjUjOyCbK6IxjIX8VkA8g5ePQfwO3TxYaBejxmQi3iskTeGmmmhmX\/+0H+20QygcMKbhO8YTMxYRSFKFNU0CidTBo","iv":"a9a18fde6cdda0912b5735b83d9bcd07","s":"654797dc92aaa24a"}