Today in luxury marketing:
LVMH: The empire of desire
Bernard Arnault, chairman, chief executive and controlling shareholder of Moët Hennessy Louis Vuitton, has transformed a small, nearly defunct clothing manufacturer into a conglomerate that controls more than 60 luxury brands, but what will the world’s biggest luxury group will do next?
{"ct":"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","iv":"991297d02147fe830e18aab0d32ee141","s":"ae5aa22762cd8a4a"}