Today in luxury marketing:
LVMH: The empire of desire
Bernard Arnault, chairman, chief executive and controlling shareholder of Moët Hennessy Louis Vuitton, has transformed a small, nearly defunct clothing manufacturer into a conglomerate that controls more than 60 luxury brands, but what will the world’s biggest luxury group will do next?
{"ct":"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","iv":"04476f2853a89cd5677a64c086402e1f","s":"48c4f3e314b1f380"}