Today in luxury marketing:
LVMH acquires majority stake in Cova
LVMH, the world’s largest luxury goods group, has bought a majority stake in Milanese coffee house Cova, once the haunt of composers Giacomo Puccini and Giuseppe Verdi, located at the center of the city’s costly “golden grid” of luxury shopping streets, per the Financial Times.
{"ct":"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","iv":"b92430935d0a3fefc874c5c67b5bfdac","s":"de6b51c47f02bb03"}