Today in luxury marketing:
LVMH acquires majority stake in Cova
LVMH, the world’s largest luxury goods group, has bought a majority stake in Milanese coffee house Cova, once the haunt of composers Giacomo Puccini and Giuseppe Verdi, located at the center of the city’s costly “golden grid” of luxury shopping streets, per the Financial Times.
{"ct":"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","iv":"3b1c43114fd2c426aa44c2185158efa2","s":"90bdcf7c2ee59d1a"}