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April 8, 2026
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Sports

LVMH to sponsor 2024 Paris Olympics, Paralympics for first time

July 24, 2023

The world’s biggest luxury group is readying to put its maisons to work, which will design the medals, dress the athletes and fund the torch relay. Image credit: LVMH/Philippe Servent The Group will slot in as the 2024 competition's premium partner. Image credit: LVMH/Philippe Servent

 

By Luxury Daily News Service

French luxury conglomerate LVMH is backing the world's biggest sporting event.

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  1. Louis Vuitton adds to Color Blossom collection
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