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May 15, 2025
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Sports

LVMH to sponsor 2024 Paris Olympics, Paralympics for first time

July 24, 2023

The world’s biggest luxury group is readying to put its maisons to work, which will design the medals, dress the athletes and fund the torch relay. Image credit: LVMH/Philippe Servent The Group will slot in as the 2024 competition's premium partner. Image credit: LVMH/Philippe Servent

 

By Luxury Daily News Service

French luxury conglomerate LVMH is backing the world's biggest sporting event.

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  5. Air France reinvents beachfront pop-up at Cannes Film Festival
  6. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
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  8. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
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