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Sports

LVMH to sponsor 2024 Paris Olympics, Paralympics for first time

July 24, 2023

The world’s biggest luxury group is readying to put its maisons to work, which will design the medals, dress the athletes and fund the torch relay. Image credit: LVMH/Philippe Servent The Group will slot in as the 2024 competition's premium partner. Image credit: LVMH/Philippe Servent

 

By Luxury Daily News Service

French luxury conglomerate LVMH is backing the world's biggest sporting event.

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  1. Luxury Unfiltered: Four key strategies to transform conventional events into exceptional experiences
  2. The Macallan Estate to host 'Cirque du Soleil Sprit' showcase
  3. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  4. Saks prelaunches seasonal styles from Prada
  5. Diamonds facing increased demand, disruption
  6. Sotheby’s Realty arms agents with bespoke marketing toolkit
  7. Hirshleifer's Marci Hirshleifer Penn: Luxury Woman to Watch 2023
  8. Kering rolls out sustainable fashion course in China
  9. Perrier-Jouët grants cuvées gourmet touch in seasonal pairing
  10. In-store experience drawing consumers back to malls: Placer.ai
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