Retail
July 27, 2016
Lyst's "Seek" campaign
By Sarah Jones
Ecommerce platform Lyst is positioning itself as the place for fashion finds with an unbranded multichannel effort.
{"ct":"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","iv":"7e4f0f71fbb236a9b8309ff8dc83ac83","s":"2b8b2c6cae6c774e"}
Share your thoughts. Click here