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In-store

Macy’s puts one foot in luxury door with New York flagship makeover

November 4, 2011

 

By Rachel Lamb

The upcoming $400 million renovation of Macy's Herald Square flagship store in New York is an opportunity for the department store to reach a higher caliber of clientele. However, what exactly Macy's is trying to accomplish through a luxury-dedicated floor is still debatable, given that the Bloomingdale's department store chain is its upscale sibling.

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