Marketing
August 29, 2019
Most consumers do not find digital advertising to be trustworthy. Image credit: Saks Fifth Avenue
By Sarah Ramirez
Most consumers are reluctant to believe that their purchase decisions are based on digital advertising, according to a new report.
{"ct":"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","iv":"b02fda601560039c7c206aac415e2c1e","s":"fc99c641d6ba5c71"}
Share your thoughts. Click here