Marketing
August 29, 2019
Most consumers do not find digital advertising to be trustworthy. Image credit: Saks Fifth Avenue
By Sarah Ramirez
Most consumers are reluctant to believe that their purchase decisions are based on digital advertising, according to a new report.
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","iv":"2c3c28b2726e978d0dbaec5ef445a2f4","s":"ee864a61a25bada2"}
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